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America’s Kids Get More ‘Privacy’ for Christmas   8 Jan, 2013

Children found something in their stockings this Christmas they probably hadn’t asked for and...More>>

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‘Gift With Purchase’ Offers Are No Child’s Play   8 Jan, 2013

One of the most common and effective incentives used by DR marketers is a gift with purchase. While...More>>

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Return One, Keep One for Free   8 Jan, 2013

“Buy one, get one” offers: we’ve all seen them and, no doubt, many of us have been involved...More>>

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FTC Launches Coast-to-Coast ‘Biz-Op’ Rule Blitz   4 Dec, 2012

From Vermont to California and Oregon to Florida, the Federal Trade Commission (FTC) has wasted no...More>>

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SENSA Settles Another False Advertising Lawsuit   4 Dec, 2012

Intelligent Beauty Inc., makers of the SENSA “sprinkle diet” have agreed to a settlement with...More>>

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NuWave Over-Cooks IP Lawsuit vs. Super Wave   4 Dec, 2012

A recent United States District Court decision in a lawsuit brought by Hearthware against E. Mishan...More>>

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Is Facebook Unfairly Marketing Minors?   4 Dec, 2012

Advertisers who promote goods and services that appeal to children need to be aware that, although...More>>

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Marketers Must Be Careful When Using Pre-Recorded Messages   6 Nov, 2012

In the event of a delayed or back-shipped order, communicating with your customers in a timely and...More>>

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Unsubstantiated Weight-Loss Claims May Slim Marketers’ Wallets   6 Nov, 2012

Marketers of exercise equipment, diet programs and dietary supplements rely on weight-loss claims...More>>

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Don’t Underestimate Your Own Personal Responsibility Under the Lanham Act    6 Nov, 2012

Although most people believe that they can avoid personal liability for acts of their corporation...More>>





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