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FTC IDs Deceptive Advertising/Marketing Practices as Key Enforcement Target   7 May, 2013

In summarizing the achievements of the Federal Trade Commission (FTC) during the past year, Edith...More>>

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Product Demonstrations Deliver Reward … and Risk   7 May, 2013

Every marketer knows that nothing drives sales like showing the product in action. Product...More>>

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‘Clear & Conspicuous’: What It Now Means to the FTC in Digital Advertising   16 Apr, 2013

Last month, the Federal Trade Commission (FTC) finally gave the digital advertising world what...More>>

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Social Network Path Penalized $800K by FTC for Consumer Privacy Violations   16 Apr, 2013

Path is the operator of a social networking service similar to Facebook that allows users through a...More>>

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Anything You Can Clean, I Can Clean Better   16 Apr, 2013

Rug Doctor Inc. and Bissell Homecare Inc. went head to head recently in a pair of dueling false...More>>

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Nutrisystem Defeats Class Certification   16 Apr, 2013

The direct response marketing industry has long been a huge target of consumer class action...More>>

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Retailers Must Beware Non-Specific Claims on Displays   12 Mar, 2013

Although Best Buy may only have been attempting to inform its customers that the battery life of a...More>>

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Why So Negative on Negative Option?   12 Mar, 2013

Continuity marketing is a pervasive component of the American economy. Today, consumers can have...More>>

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FTC Cracks Down on Free Gift Card Offers   12 Mar, 2013

Direct response marketers have increasingly embraced the offering of “free” gift cards from...More>>

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POM Wonderful, Round 3: ‘Disclosure’ vs. ‘Outright Suppression’   12 Mar, 2013

The ongoing battle between the Federal Trade Commission (FTC) and the billionaire owners of POM...More>>





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