Direct response marketers have increasingly embraced the offering of “free” gift cards from...More>>

The ongoing battle between the Federal Trade Commission (FTC) and the billionaire owners of POM...More>>

The Federal Trade Commission (FTC) has issued a final opinion and order affirming in large part the...More>>

As consumers load up their smartphones and tablets with mobile applications (apps) that permit them...More>>

Class actions against dietary supplement sellers. Text marketers. Biz-op providers. You name it,...More>>

As regular readers of the DRMA Voice are by now likely aware, it is easier to assert a claim under...More>>

Children found something in their stockings this Christmas they probably hadn’t asked for and...More>>

One of the most common and effective incentives used by DR marketers is a gift with purchase. While...More>>

“Buy one, get one” offers: we’ve all seen them and, no doubt, many of us have been involved...More>>

From Vermont to California and Oregon to Florida, the Federal Trade Commission (FTC) has wasted no...More>>