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The FTC Goes ‘Native’   8 Oct, 2013

Unless the government is still shut down, the Federal Trade Commission (FTC) plans to go...More>>

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Online Ad Campaign Held to be False Advertising   8 Oct, 2013

General Steel Corp. filed a lawsuit in a U.S. District Court in Colorado against its competitor,...More>>

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Fake Online Reviews Draw Fines in New York   8 Oct, 2013

The Attorney General of New York is the latest regulator to weigh in on fake online reviews....More>>

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DRMA Spotlight: ‘Believers in Video’   1 Oct, 2013

In March, we turned the Direct Response Marketing Alliance (DRMA) Spotlight on Cannella Response...More>>

Euro-Pro LLC earns the fifth annual DRMA Marketer of the Year Award, while finalists Hampton Direct and Tristar Products also ea Article
Just the Right Blend   1 Oct, 2013

“There are many companies doing great work in this industry today, as evidenced by the...More>>

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Unsolicited Fax Case May Have Skirted TCPA Rules   10 Sep, 2013

In October 2009, The RTC Group sent an unsolicited facsimile (fax) to Addison Automatics inviting...More>>

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The Resurgence of the ‘White Coat Rule’   10 Sep, 2013

The use of doctors and other health professionals to endorse dietary supplements is a staple in the...More>>

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FTC Flunks First Court Test of ‘Biz-Op’ Rule   10 Sep, 2013

The Federal Trade Commission (FTC) loves to trumpet its new enforcement actions, new rules and big...More>>

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Who’s ‘The Best’? The Legal Parameters of Puffery   10 Sep, 2013

People often say something is “just puffery” without really knowing the legal parameters of...More>>

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I.Predictus Takes the Gamble Out of Media   1 Sep, 2013

“This is not just about direct response,” says Monica C. Smith, founder and CEO of Parsippany,...More>>





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