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Apple Settles With FTC for $32.5 Million   4 Mar, 2014

Last month, the Federal Trade Commission (FTC) announced a major settlement with Apple stemming...More>>

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Living Vicariously — and Dangerously — Under the TCPA   4 Mar, 2014

The legal landscape of the Telephone Consumer Protection Act (TCPA), both before and after the...More>>

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Tax Plans’ New Math Is Bad News for Marketers   4 Mar, 2014

On February 26, the Chairman of the House Ways and Means Committee announced the release of a Tax...More>>

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Vicks’ Vitamin C Products Avert False Advertising Claims Judgment   4 Feb, 2014

An advertiser that advertises consumer products on its website must be truthful and have evidence...More>>

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Xbox and Machinima: Another Reminder to Disclose All Material Connections   4 Feb, 2014

The blogosphere was abuzz last week, chattering about a “native advertising blunder” allegedly...More>>

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FTC Gives Itself High Marks for 2013; Begins 2014 With a Bang   14 Jan, 2014

The Federal Trade Commission (FTC) has looked back on its accomplishments in 2013 and pronounced...More>>

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Chipotle Case Gives Hope Against Class Actions   14 Jan, 2014

As faithful readers of this column know, the scourge of marketers these days is the...More>>

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Cy Pres Component of Proposed Class Settlement Derails Approval    14 Jan, 2014

Your company gets sued for unfair competition, violations of consumer protection statutes, breach...More>>

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FTC Cracks Down on Weight-Loss Provisions, Again   14 Jan, 2014

January is traditionally a big month for weight-loss advertising as consumers set out to make good...More>>

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DRMA Spotlight: Finding the Right Mojo   1 Jan, 2014

At first it was humbling. Direct response is unlike any industry I had seen before,” says Gregory...More>>





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