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Euro-Pro LLC earns the fifth annual DRMA Marketer of the Year Award, while finalists Hampton Direct and Tristar Products also ea Article
Just the Right Blend   1 Oct, 2013

“There are many companies doing great work in this industry today, as evidenced by the...More>>

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Unsolicited Fax Case May Have Skirted TCPA Rules   10 Sep, 2013

In October 2009, The RTC Group sent an unsolicited facsimile (fax) to Addison Automatics inviting...More>>

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The Resurgence of the ‘White Coat Rule’   10 Sep, 2013

The use of doctors and other health professionals to endorse dietary supplements is a staple in the...More>>

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FTC Flunks First Court Test of ‘Biz-Op’ Rule   10 Sep, 2013

The Federal Trade Commission (FTC) loves to trumpet its new enforcement actions, new rules and big...More>>

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Who’s ‘The Best’? The Legal Parameters of Puffery   10 Sep, 2013

People often say something is “just puffery” without really knowing the legal parameters of...More>>

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I.Predictus Takes the Gamble Out of Media   1 Sep, 2013

“This is not just about direct response,” says Monica C. Smith, founder and CEO of Parsippany,...More>>

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FTC: Consumer Cop on the Global Beat   6 Aug, 2013

Chances are you have never heard of the “Undertaking Spam, Spyware, And Fraud Enforcement With...More>>

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Is Your ‘Natural’ Granola Bar Really Natural?   6 Aug, 2013

In a class action lawsuit (Judith Janney v. General Mills) filed by purchasers of General Mills’...More>>

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What’s the 411 on Calling Cell Phones?   6 Aug, 2013

New federal rules will soon make it more difficult for marketers to call and text cell phones, and...More>>

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Falsely Advertising That a Product Is ‘On Sale’ Is Actionable Under California Law   9 Jul, 2013

How many times have you gone into a store and seen a product advertised as “on sale” and later...More>>





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