Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



The DRMA

Join The Direct Response Marketing Alliance


blank Article
DRMA Spotlight: Finding the Right Mojo   1 Jan, 2014

At first it was humbling. Direct response is unlike any industry I had seen before,” says Gregory...More>>

blank Article
The Perils of Undisclosed Call Recording in California   3 Dec, 2013

In line with the law in most states and best practice in the industry, most direct response...More>>

blank Article
Trader Joe’s vs. Pirate Joe’s: Canadian Grocer Slips From Trademark Act   3 Dec, 2013

Trademark infringement and false advertising claims under the Lanham Act, also commonly referred to...More>>

blank Article
California Takes the Lead – Again – in Online Privacy   3 Dec, 2013

It is often said that as California does, the rest of the country follows. Nowhere is this truer...More>>

blank Article
DRMA Spotlight: Built From the Ground Up   1 Dec, 2013

What we really care about is providing unequaled service to our customers,” says Bruce Stone,...More>>

blank Article
California’s Sherman Law Partially Preempts Fed NLEA Statutes   5 Nov, 2013

In 1990, the U.S. Congress amended the Food, Drug and Cosmetics Act (FDCA) by passing the Nutrition...More>>

blank Article
California Class Action Against Skype Arises From ‘Fine Print’   5 Nov, 2013

A class action against Skype Inc. that had been dismissed previously by a trial judge has been...More>>

blank Article
Affinion Settles With 46 States for More Than $30 Million   5 Nov, 2013

This past month, Affinion Group Inc. and its subsidiaries, Triligeiant and Web Loyalty, reached an...More>>

blank Article
S.O.S. to SMS: Are You Still Alive?   5 Nov, 2013

Unless you’ve been on an extended overseas vacation, you’ve probably heard about the stringent...More>>

blank Article
DRMA Spotlight: Staying a Step Ahead   1 Nov, 2013

In May, we turned the Direct Response Marketing Alliance (DRMA) Spotlight on the InterMedia Group...More>>





©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals