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Xbox and Machinima: Another Reminder to Disclose All Material Connections   4 Feb, 2014

The blogosphere was abuzz last week, chattering about a “native advertising blunder” allegedly...More>>

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FTC Gives Itself High Marks for 2013; Begins 2014 With a Bang   14 Jan, 2014

The Federal Trade Commission (FTC) has looked back on its accomplishments in 2013 and pronounced...More>>

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Chipotle Case Gives Hope Against Class Actions   14 Jan, 2014

As faithful readers of this column know, the scourge of marketers these days is the...More>>

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Cy Pres Component of Proposed Class Settlement Derails Approval    14 Jan, 2014

Your company gets sued for unfair competition, violations of consumer protection statutes, breach...More>>

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FTC Cracks Down on Weight-Loss Provisions, Again   14 Jan, 2014

January is traditionally a big month for weight-loss advertising as consumers set out to make good...More>>

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DRMA Spotlight: Finding the Right Mojo   1 Jan, 2014

At first it was humbling. Direct response is unlike any industry I had seen before,” says Gregory...More>>

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The Perils of Undisclosed Call Recording in California   3 Dec, 2013

In line with the law in most states and best practice in the industry, most direct response...More>>

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Trader Joe’s vs. Pirate Joe’s: Canadian Grocer Slips From Trademark Act   3 Dec, 2013

Trademark infringement and false advertising claims under the Lanham Act, also commonly referred to...More>>

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California Takes the Lead – Again – in Online Privacy   3 Dec, 2013

It is often said that as California does, the rest of the country follows. Nowhere is this truer...More>>

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DRMA Spotlight: Built From the Ground Up   1 Dec, 2013

What we really care about is providing unequaled service to our customers,” says Bruce Stone,...More>>





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