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Kim Kardashian Sues TV Commercial for Violating Her Right of Publicity   1 Aug, 2011

Reality TV celebrity Kim Kardashian has filed suit against Old Navy over a TV commercial she says...More>>

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The Key Elements of an Endorsement Agreement   11 Jul, 2011

The Federal Trade Commission's (FTC) "Guides Concerning the Use of Endorsements and Testimonials in...More>>

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Say Hello to America's New Consumer Financial Cop   11 Jul, 2011

On July 21, sellers of consumer financial services will be answering to a new sheriff. On that day,...More>>

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Finally, Some Good News on the Class Action Front   11 Jul, 2011

Those of us who live in the legal trenches of direct response advertising litigation, and who fret...More>>

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FTC Takes Aim at Consumer Testimonialists   11 Jul, 2011

On May 13, the Federal Trade Commission (FTC) and the Colorado Attorney General filed a joint...More>>

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Historic Change to Domain Name System has Broad Implications for Brands   11 Jul, 2011

The organization that governs the Web's Domain Name System, ICANN, voted recently to launch the...More>>

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DRMA News   1 Jul, 2011

DRMA News - July 2011 Issue of Response MagazineMore>>

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DRMA News June 2011   9 Jun, 2011

DRMA News June 2011More>>

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DRMA Spotlight: Going for Gold   1 Jun, 2011

Hawthorne Direct may be celebrating its silver anniversary, but what’s kept the DRTV agency...More>>

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DRMA Spotlight: Icon Media Direct — Passion Meets Partnership   1 May, 2011

Icon Media Direct’s personal approach to clients and its attention to advancing technology foster...More>>





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