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Blame Canada: ‘CEMs’ Will Change the Way You Market   13 May, 2014

In late December 2013, the final version of Canada’s Anti-Spam Legislation (CASL) was published....More>>

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Dealing with Proposition 65 Compliance for Herbal Supplements Marketed in California   13 May, 2014

As a manufacturer of herbal supplements, you may already be familiar with California’s...More>>

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FTC, RCT, POM and DNA: A Witches’ Brew of Confusion for Supplement Marketers   13 May, 2014

While the appeal of the Federal Trade Commission’s (FTC) order in POM Wonderful that “disease...More>>

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Going Green? Make Sure You Know the Rules   13 May, 2014

According to Environmental Leader, a leading daily trade publication that reports on energy,...More>>

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Toyota Not Liable for Prius Fuel Estimates   8 Apr, 2014

If you have seen advertisements for hybrid vehicles, chances are that you have marveled at the...More>>

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Major Class Action Victory for POM Decertifies Previous Class   8 Apr, 2014

In an important ruling on March 25 that could have wide-ranging (and thankfully positive)...More>>

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FTC Takes a New S‘Pin’ on Its Testimonial and Endorsement Guides   8 Apr, 2014

Since the Federal Trade Commission (FTC) issued its latest Endorsement and Testimonial Guides in...More>>

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FTC Settlements: ‘Ability to Pay,’ as Amended (or Repealed?)   8 Apr, 2014

For anyone who reads this column or otherwise has followed the Federal Trade Commission (FTC) under...More>>

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DRMA Spotlight: 'Commerce With a Conscience'   1 Apr, 2014

Higher Power Marketing is a Phoenix-based per-inquiry (PI) advertising agency and Direct Response...More>>

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DRMA Spotlight: Growing Smiles on Customers’ Faces   1 Apr, 2014

“In the beginning it was just me in my apartment on my couch with a laptop and $400 cash,” says...More>>





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