Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



The DRMA

Join The Direct Response Marketing Alliance


blank Article
FTC Takes a New S‘Pin’ on Its Testimonial and Endorsement Guides   8 Apr, 2014

Since the Federal Trade Commission (FTC) issued its latest Endorsement and Testimonial Guides in...More>>

blank Article
FTC Settlements: ‘Ability to Pay,’ as Amended (or Repealed?)   8 Apr, 2014

For anyone who reads this column or otherwise has followed the Federal Trade Commission (FTC) under...More>>

blank Article
DRMA Spotlight: 'Commerce With a Conscience'   1 Apr, 2014

Higher Power Marketing is a Phoenix-based per-inquiry (PI) advertising agency and Direct Response...More>>

DRMA Spotlight Article
DRMA Spotlight: Growing Smiles on Customers’ Faces   1 Apr, 2014

“In the beginning it was just me in my apartment on my couch with a laptop and $400 cash,” says...More>>

blank Article
Trader Joe’s Settles ‘All Natural’ Class Action Challenge   4 Mar, 2014

In another sign that private plaintiffs continue to pursue consumer-oriented claims that regulatory...More>>

blank Article
Apple Settles With FTC for $32.5 Million   4 Mar, 2014

Last month, the Federal Trade Commission (FTC) announced a major settlement with Apple stemming...More>>

blank Article
Living Vicariously — and Dangerously — Under the TCPA   4 Mar, 2014

The legal landscape of the Telephone Consumer Protection Act (TCPA), both before and after the...More>>

blank Article
Tax Plans’ New Math Is Bad News for Marketers   4 Mar, 2014

On February 26, the Chairman of the House Ways and Means Committee announced the release of a Tax...More>>

blank Article
Vicks’ Vitamin C Products Avert False Advertising Claims Judgment   4 Feb, 2014

An advertiser that advertises consumer products on its website must be truthful and have evidence...More>>

blank Article
Xbox and Machinima: Another Reminder to Disclose All Material Connections   4 Feb, 2014

The blogosphere was abuzz last week, chattering about a “native advertising blunder” allegedly...More>>





©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals