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FTC Stomps on Reebok: Beware of Overhyped Health-Related Advertising Claims   6 Dec, 2011

The Federal Trade Commission (FTC) recently announced that athletic shoemaker Reebok International...More>>

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While Congress Takes Time Out on Internet Privacy, FTC Tackles the 'Four Horsemen'   6 Dec, 2011

While the 2012 election is likely to stall congressional momentum on online privacy legislation, it...More>>

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Kleinman Named Inaugural DRMA Member of the Year   1 Dec, 2011

Response Magazine and the Direct Response Marketing Alliance (DRMA) is proud to announce that...More>>

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DRMA News - December 2011   1 Dec, 2011

DRMA News - December 2011More>>

Building Brand with Direct Response Television Article
DRMA Spotlight: Atomic Direct — 'Building Brand' the Right Way   14 Nov, 2011

In his new book, Building Brand with Direct Response Television, Atomic Direct’s Doug Garnett...More>>

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Finally, FTC Takes a Stern 'Tone' With National Advertisers, Too   8 Nov, 2011

Forever, it seems, the Federal Trade Commission (FTC) has been socking it to the direct response...More>>

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FTC Proposes Amendments to the Mail Order Rule   8 Nov, 2011

The Federal Trade Commission (FTC) has proposed several new amendments to the Mail and Telephone...More>>

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Consumer Groups Take Aim at Immersive Teen Advertising   8 Nov, 2011

On Oct. 19, the Center for Digital Democracy, Consumer Action, Consumer Watchdog and the Praxis...More>>

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Are There Adequate Disclosures on Your Website?   8 Nov, 2011

The Federal Trade Commission (FTC) recently won a motion for preliminary injunction against...More>>

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Editorial Advisory Board Forum — Can Playing Politics Pay for DR Experts?   1 Nov, 2011

With just a year until the 2012 presidential general election, buzz is already heating up about the...More>>





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