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Comparing FTC Treatment of Small Businesses vs. Large Corporations   4 Oct, 2011

Ever wonder whether the little guy fares better than a large, well-known corporation as a Federal...More>>

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National Online Privacy Law a 'When,' Not an 'If'   4 Oct, 2011

Between high-noon debt-ceiling standoffs and government shutdown threats, Congress has continued to...More>>

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DRMA News   1 Oct, 2011

DRMA News for October 2011More>>

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FTC Brings First Mobile Apps Case   8 Sep, 2011

The Federal Trade Commission (FTC) has brought its first case involving mobile applications (a.k.a....More>>

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'Weiner Wars' Highlight Evolving Trends in Marketers’ Use of Legal Challenges   8 Sep, 2011

A legal dust-up that began more than two years ago between two leading U.S. hot dog purveyors is...More>>

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Safe Harbors Under the Children's Online Privacy Protection Rule   8 Sep, 2011

Congress enacted the Children's Online Privacy Protection Act (COPPA) on October 21, 1998. The...More>>

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FTC to 'Great Recession Consumer' Marketers: Sell at Your Own Peril   8 Sep, 2011

As I wrote last month, the financial consequences for DR marketers becoming Federal Trade...More>>

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DRMA Spotlight: A Processing Partnership That Pays Off   7 Sep, 2011

For Litle & Co., payment processing is never a one-stop shop. Rather, the Lowell, Mass.-based...More>>

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DRMA News   1 Sep, 2011

DRMA News - September 2011 Issue of Response MagazineMore>>

Koeppel Direct Article
DRMA Spotlight: Koeppel Direct Puts Drive-to-Web on the 'MAPP'   16 Aug, 2011

The Dallas-based media buying agency, Koeppel's longstanding focus on research and groundbreaking...More>>





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