Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



The DRMA

Join The Direct Response Marketing Alliance


Building Brand with Direct Response Television Article
DRMA Spotlight: Atomic Direct — 'Building Brand' the Right Way   14 Nov, 2011

In his new book, Building Brand with Direct Response Television, Atomic Direct’s Doug Garnett...More>>

blank Article
Finally, FTC Takes a Stern 'Tone' With National Advertisers, Too   8 Nov, 2011

Forever, it seems, the Federal Trade Commission (FTC) has been socking it to the direct response...More>>

blank Article
FTC Proposes Amendments to the Mail Order Rule   8 Nov, 2011

The Federal Trade Commission (FTC) has proposed several new amendments to the Mail and Telephone...More>>

blank Article
Consumer Groups Take Aim at Immersive Teen Advertising   8 Nov, 2011

On Oct. 19, the Center for Digital Democracy, Consumer Action, Consumer Watchdog and the Praxis...More>>

blank Article
Are There Adequate Disclosures on Your Website?   8 Nov, 2011

The Federal Trade Commission (FTC) recently won a motion for preliminary injunction against...More>>

Article
Editorial Advisory Board Forum — Can Playing Politics Pay for DR Experts?   1 Nov, 2011

With just a year until the 2012 presidential general election, buzz is already heating up about the...More>>

Article
DRMA Spotlight: ‘Building Brand’ the Right Way   1 Nov, 2011

DRMA Spotlight: ‘Building Brand’ the Right Way with Doug GarnettMore>>

File
DRMA News — November 2011   1 Nov, 2011

DRMA News — November 2011More>>

blank Article
Judge Agrees: Customer Dissatisfaction Does Not Equal False Advertising   4 Oct, 2011

In a well-reasoned decision that should please advertisers everywhere, a federal district court...More>>

blank Article
Text Sweepstakes Settlement Illustrates Best Practices but Answers Few Questions    4 Oct, 2011

The recent settlement of three California consumer class actions sheds light on several issues that...More>>





©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals