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The DRMA

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DRMA Spotlight: Koeppel Direct Puts Drive-to-Web on the 'MAPP'   1 Aug, 2011

When Peter Koeppel, president of Koeppel Direct, founded the DR mediabuying agency in 1995, one of...More>>

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DRMA News - August Issue 2011   1 Aug, 2011

DRMA News - August Issue 2011More>>

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Fake Apple Stores Highlight Importance of Anti-Counterfeiting Strategies   1 Aug, 2011

The war against counterfeiting is a global one, and nothing makes the point more clearly than the...More>>

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FTC 'Buzz' Saws Google – Why Privacy Policy Compliance Matters   1 Aug, 2011

What can happen when an advertiser fails to follow its own privacy policy with regard to the ways...More>>

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FTC Now Demands 'Unconditional Surrender' in Settlements   1 Aug, 2011

The financial consequences for DR marketers becoming Federal Trade Commission (FTC) defendants have...More>>

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Kim Kardashian Sues TV Commercial for Violating Her Right of Publicity   1 Aug, 2011

Reality TV celebrity Kim Kardashian has filed suit against Old Navy over a TV commercial she says...More>>

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The Key Elements of an Endorsement Agreement   11 Jul, 2011

The Federal Trade Commission's (FTC) "Guides Concerning the Use of Endorsements and Testimonials in...More>>

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Say Hello to America's New Consumer Financial Cop   11 Jul, 2011

On July 21, sellers of consumer financial services will be answering to a new sheriff. On that day,...More>>

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Finally, Some Good News on the Class Action Front   11 Jul, 2011

Those of us who live in the legal trenches of direct response advertising litigation, and who fret...More>>

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FTC Takes Aim at Consumer Testimonialists   11 Jul, 2011

On May 13, the Federal Trade Commission (FTC) and the Colorado Attorney General filed a joint...More>>





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