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	Article National Online Privacy Law a 'When,' Not an 'If' 4 Oct, 2011 Between high-noon debt-ceiling standoffs and government shutdown threats, Congress has continued to...More>>
File DRMA News 1 Oct, 2011 DRMA News for October 2011More>>
	Article FTC Brings First Mobile Apps Case 8 Sep, 2011 The Federal Trade Commission (FTC) has brought its first case involving mobile applications (a.k.a....More>>
	Article 'Weiner Wars' Highlight Evolving Trends in Marketers’ Use of Legal Challenges 8 Sep, 2011 A legal dust-up that began more than two years ago between two leading U.S. hot dog purveyors is...More>>
	Article Safe Harbors Under the Children's Online Privacy Protection Rule 8 Sep, 2011 Congress enacted the Children's Online Privacy Protection Act (COPPA) on October 21, 1998. The...More>>
	Article FTC to 'Great Recession Consumer' Marketers: Sell at Your Own Peril 8 Sep, 2011 As I wrote last month, the financial consequences for DR marketers becoming Federal Trade...More>>
	Article DRMA Spotlight: A Processing Partnership That Pays Off 7 Sep, 2011 For Litle & Co., payment processing is never a one-stop shop. Rather, the Lowell, Mass.-based...More>>
File DRMA News 1 Sep, 2011 DRMA News - September 2011 Issue of Response MagazineMore>>
	Article DRMA Spotlight: Koeppel Direct Puts Drive-to-Web on the 'MAPP' 16 Aug, 2011 The Dallas-based media buying agency, Koeppel's longstanding focus on research and groundbreaking...More>>
	Article To Tweet or Not to Tweet? That Is the Question 2 Aug, 2011 Direct response marketers know the power of celebrity endorsements. A popular and talented...More>>

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