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‘Gift With Purchase’ Offers Are No Child’s Play   8 Jan, 2013

One of the most common and effective incentives used by DR marketers is a gift with purchase. While...More>>

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Return One, Keep One for Free   8 Jan, 2013

“Buy one, get one” offers: we’ve all seen them and, no doubt, many of us have been involved...More>>

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DRMA Spotlight: They’re All the Buzz   1 Jan, 2013

When it comes to servicing clients, we hold ourselves to the ‘Nordstrom’ standard,” says Adam...More>>

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But Wait, There's More January 2013   1 Jan, 2013

But Wait, There's More January 2013More>>

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FTC Launches Coast-to-Coast ‘Biz-Op’ Rule Blitz   4 Dec, 2012

From Vermont to California and Oregon to Florida, the Federal Trade Commission (FTC) has wasted no...More>>

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SENSA Settles Another False Advertising Lawsuit   4 Dec, 2012

Intelligent Beauty Inc., makers of the SENSA “sprinkle diet” have agreed to a settlement with...More>>

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NuWave Over-Cooks IP Lawsuit vs. Super Wave   4 Dec, 2012

A recent United States District Court decision in a lawsuit brought by Hearthware against E. Mishan...More>>

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Is Facebook Unfairly Marketing Minors?   4 Dec, 2012

Advertisers who promote goods and services that appeal to children need to be aware that, although...More>>

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Marketers Must Be Careful When Using Pre-Recorded Messages   6 Nov, 2012

In the event of a delayed or back-shipped order, communicating with your customers in a timely and...More>>

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Unsubstantiated Weight-Loss Claims May Slim Marketers’ Wallets   6 Nov, 2012

Marketers of exercise equipment, diet programs and dietary supplements rely on weight-loss claims...More>>





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