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Lurking in the Shadows – Dual Agency Enforcement of Affiliate Marketers   7 Apr, 2015

It is no secret that the Federal Trade Commission (FTC) enjoys flexing its enforcement muscle...More>>

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Where You Put Your Checkbox – and How You Label It — Really Matters!   7 Apr, 2015

Last month, in a putative class action lawsuit against Guthy-Renker, a federal court judge in Los...More>>

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Suppliers to the Telemarketing Industry Face Liability   7 Apr, 2015

Marketers that believe they can use certain exemptions under the Telemarketing Sales Rule (TSR) to...More>>

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FTC on the Lookout for Incentivized Online Customer ‘Reviews’   3 Mar, 2015

The Federal Trade Commission (FTC) has again let industry know that it is very much on the beat...More>>

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Honest Tea’s Antioxidant Labeling Could Be Misbranding   3 Mar, 2015

California’s consumer protection statutes generally prohibit false or misleading advertising in...More>>

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Strong Brands Have Room to Flex   3 Mar, 2015

Under the traditional rules of proper trademark use, brands must be used as adjectives and in a...More>>

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Legislating Through Litigation: Why ROSCA Suddenly Matters   3 Mar, 2015

Frequently, the Federal Trade Commission (FTC) announces enforcement initiatives it seeks to...More>>

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Is There Now a ‘Good Faith’ Defense Under the TCPA?   3 Mar, 2015

In “Living Vicariously — and Dangerously — under the TCPA” (DRMA Voice, March 2014) I...More>>

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DRMA Spotlight: Processing the Right Answers for Clients   1 Mar, 2015

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA)...More>>

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E-Cigarettes Come Under Increasing Fire   10 Feb, 2015

As the popularity of e-cigarettes has substantially increased during the past few years, the...More>>





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