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The DRMA

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DRMA Spotlight - Cannella Article
DRMA Spotlight - Cannella: Staying Ahead of the Curve   18 Mar, 2013

“We’re trying to dispel some of the old misconceptions of what DRTV is, continue to support the...More>>

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Retailers Must Beware Non-Specific Claims on Displays   12 Mar, 2013

Although Best Buy may only have been attempting to inform its customers that the battery life of a...More>>

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Why So Negative on Negative Option?   12 Mar, 2013

Continuity marketing is a pervasive component of the American economy. Today, consumers can have...More>>

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FTC Cracks Down on Free Gift Card Offers   12 Mar, 2013

Direct response marketers have increasingly embraced the offering of “free” gift cards from...More>>

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POM Wonderful, Round 3: ‘Disclosure’ vs. ‘Outright Suppression’   12 Mar, 2013

The ongoing battle between the Federal Trade Commission (FTC) and the billionaire owners of POM...More>>

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DRMA Spotlight: Staying Ahead of the Curve   1 Mar, 2013

“We’re trying to dispel some of the old misconceptions of what DRTV is, continue to support the...More>>

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FTC, POM Wonderful Battle Continues   5 Feb, 2013

The Federal Trade Commission (FTC) has issued a final opinion and order affirming in large part the...More>>

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What Advertisers Need to Know About App Privacy   5 Feb, 2013

As consumers load up their smartphones and tablets with mobile applications (apps) that permit them...More>>

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Class Action Waivers Enforceable? California Court Says, ‘Not So Fast!’   5 Feb, 2013

Class actions against dietary supplement sellers. Text marketers. Biz-op providers. You name it,...More>>

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DRMA Spotlight: Cracking the Code   1 Feb, 2013

Scott Richards, CEO of Los Angeles-based Dial800, doesn’t hesitate when asked how the company...More>>





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