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The Best Things in Life Are Free – Just Pay Separate Shipping & Handling   4 Jun, 2013

They say the best things in life are free, but are they free if you have to pay separate shipping...More>>

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Marketers Must Take Heed of FTC’s Proposed TSR Revisions   4 Jun, 2013

Last month, the Federal Trade Commission (FTC) announced proposed changes to the Telemarketing...More>>

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‘Don’t Ask, Don’t Tell’ Asks for Trouble From the FTC   4 Jun, 2013

The Pentagon policy of “Don’t Ask, Don’t Tell” helped keep gay servicemen in the U.S....More>>

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Google’s ‘Free Trial’ Advertisement Not a Binding Offer   4 Jun, 2013

When can an advertisement be considered a binding offer? The U.S. District Court of Northern...More>>

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Negative Option Marketers Must Comply With Applicable State Laws   7 May, 2013

Most marketers that sell products or services that either automatically renew or are delivered on a...More>>

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FTC Seeks to Cramp ‘Mobile Cramming’   7 May, 2013

It seems that every time the Federal Trade Commission (FTC) announces new guidelines or brings a...More>>

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FTC IDs Deceptive Advertising/Marketing Practices as Key Enforcement Target   7 May, 2013

In summarizing the achievements of the Federal Trade Commission (FTC) during the past year, Edith...More>>

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Product Demonstrations Deliver Reward … and Risk   7 May, 2013

Every marketer knows that nothing drives sales like showing the product in action. Product...More>>

InterMedia Article
DRMA Spotlight: A Vast Array of Capabilities   1 May, 2013

It’s been a challenging year for the direct response business, but the team at the Inter/Media...More>>

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‘Clear & Conspicuous’: What It Now Means to the FTC in Digital Advertising   16 Apr, 2013

Last month, the Federal Trade Commission (FTC) finally gave the digital advertising world what...More>>





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