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Leaders in teleservices, fulfillment and payment processing weigh in on the best practices when considering the back end of your DR campaign.

Support Services: Creating Call Center Agents Who Think for Themselves   1 Jun, 2011

Although direct response is a scripted environment, the truth is that every client would love to...More>>

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Support Services: Same-Day Shipment — Why Not?   1 May, 2011

There is no denying that product availability and delivery drive our purchase decisions. As a...More>>

Support Services: 5 Tips for Integrating Your Order Management System with Your Merchant Account   19 Oct, 2010

Providing order in a chaotic, multi-channel world that is dynamic and ever-changing can be...More>>

Support Services: Research Proves Memorable Toll-Free Numbers Perform Better   17 Sep, 2010

In a first-of-its kind study, research shows that direct response campaigns that use so-called...More>>

Support Services: Controlling Communication to Reduce Chargebacks Exposure   17 Aug, 2010

Direct response marketers and continuity shippers face unique challenges in effectively managing...More>>

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Support in Tough Times   16 Aug, 2010

Tony Sziklai sees the problem as clearly as an HDTV picture — and part of the solution is coming...More>>

Support Services: Cross-Pitching: A New Model for Revenue Enhancement   11 Jul, 2010

With federal regulators threatening to eliminate the direct response industry’s ability to use...More>>

What Is Your Call Center’s Conversion Rate?   7 May, 2010

Is your call center’s conversion rate a moving target? Have you ever drilled down to see how your...More>>

Support Services: The Right Numbers Add Up to Increased Profitability   15 Jan, 2010

It is commonly understood that toll-free numbers that start with an 800 prefix, versus other prefix...More>>

Support Services: Get Out the Shotgun!   23 Nov, 2009

Take the shotgun with you to your inbound telemarketer. Regardless of if the vendor is an...More>>

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