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Leaders in teleservices, fulfillment and payment processing weigh in on the best practices when considering the back end of your DR campaign.

Support Services: A Post-Holiday ‘Gift’ From Your Freight Carrier   1 Dec, 2013

Shipping rates are going up — again. At press time, we had a partial picture of pricing for 2014:...More>>

Support Services: Using a Leveraged Payment Processing Plan   1 Nov, 2013

Attempting to educate my business partners has always been my first goal. Over and over again, I...More>>

Support Services: Create an Umbrella for Your Back-End Functions   1 Oct, 2013

In today’s world, marketers have several options available to support their back-end functions....More>>

WEB EXCLUSIVE: Climate Controlled Storage – A Cool Trend   1 Sep, 2013

We are seeing a recent trend toward more marketers searching for climate-controlled storage space....More>>

Support Services: Closing the Gap in Analysis Leads to Greater Profitability   1 Sep, 2013

Everyone knows that direct response advertising is a numbers game. But which numbers? In the early...More>>

Support Services: Does Your Fulfillment Partner Have the Right Technology?   1 Aug, 2013

Technology drives everything in today’s fulfillment operation. System capabilities evolve...More>>

Powerful Triad Helps Create Successful Direct Campaigns    1 Aug, 2013

Historically referred to as a campaign’s “back end,” the fulfillment, teleservices and...More>>

Support Services: High Customer Declines: It Can Be a Good Thing   1 Jul, 2013

For years, marketers have told me how they want to reduce credit card declines so they can increase...More>>

Support Services: Is Your Legal Advertising Causing You Personal Injury?   1 Jun, 2013

Legal advertising has long been a mainstay of television and radio advertising, with personal...More>>

Support Services: Navigating the Retail Shipping Minefield: Drop Shipping   1 May, 2013

This Web Exclusive column is an extension from a story that appeared in the April issue of Response...More>>

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