For many who own a business and sell online, a payment gateway is the lifeline of your business. Yet, payment gateways are somewhat of a mystery for most card-not-present business owners. More>>

As Response Expo approaches (May 15-17 in San Diego), we will meet many companies that are wrestling with the question of handling fulfillment and various backend function services. I’m sure you’ve also considered this, but what answers should you be seeking out? More>>

Even though Bob Dylan’s words are nearly a half-century old, they may be just as relevant today as they were in the tumultuous 1960s. No doubt, many in the DR support services space agree. Take teleservices as an example. The simple fact is this: More people are buying products from the Web. You...More>>

A growing rift among direct response merchants, underwriters and the payment processors that love them is leaving underwriters between a rock and a hard place.More>>

Although direct response is a scripted environment, the truth is that every client would love to know it has an army of agents who think for themselves in the call center. Agents who are trained to put themselves in the caller’s shoes and, as a result, can almost always figure out how to close...More>>

There is no denying that product availability and delivery drive our purchase decisions. As a customer, we rush to buy products that can provide us with instant gratification, and once we’ve made the decision to buy, we want the shipment right now. For some reason, though, in the direct response...More>>

Providing order in a chaotic, multi-channel world that is dynamic and ever-changing can be difficult. But regardless of the source of your orders and tracking required — media type, IVR, call centers, Web sites, shopping carts or affiliate channels — having the right applications in place is...More>>

In a first-of-its kind study, research shows that direct response campaigns that use so-called memorable toll-free numbers deliver double digit increases in terms of both inbound leads and sales when compared to toll-free numbers with random digits. More>>

Direct response marketers and continuity shippers face unique challenges in effectively managing product returns. Whereas traditional retailers expect to receive a percentage of returns by product categories, direct response marketers are faced with the task of effectively managing the number of...More>>

Tony Sziklai sees the problem as clearly as an HDTV picture — and part of the solution is coming in pretty clearly, too. The problem? It’s well documented. “The economy has definitely impacted the direct response industry, no doubt about that,” says Sziklai, who’s with Moulton...More>>