Providing order in a chaotic, multi-channel world that is dynamic and ever-changing can be difficult. But regardless of the source of your orders and tracking required — media type, IVR, call centers, Web sites, shopping carts or affiliate channels — having the right applications in place is...More>>

Direct response marketers and continuity shippers face unique challenges in effectively managing product returns. Whereas traditional retailers expect to receive a percentage of returns by product categories, direct response marketers are faced with the task of effectively managing the number of...More>>

Is your call center’s conversion rate a moving target? Have you ever drilled down to see how your call center defines conversion? Surprisingly, there are many factors that impact conversion that you probably don’t know about.More>>

It is commonly understood that toll-free numbers that start with an 800 prefix, versus other prefix alternatives — such as an 888, 877 or 866 — give marketers an advantage, but just how much? And why?More>>

In a first-of-its kind study, research shows that direct response campaigns that use so-called memorable toll-free numbers deliver double digit increases in terms of both inbound leads and sales when compared to toll-free numbers with random digits. More>>

With federal regulators threatening to eliminate the direct response industry’s ability to use third-party upsells, a steady stream of incremental revenue that both marketers and their supply chains have come to rely on may soon dry up. The solution lies in a new marketplace model —...More>>

Take the shotgun with you to your inbound telemarketer. Regardless of if the vendor is an interactive voice response (IVR) or live agent shop, tell them they are about to get married — a “shotgun marriage.”More>>

A growing rift among direct response merchants, underwriters and the payment processors that love them is leaving underwriters between a rock and a hard place.More>>

Although direct response is a scripted environment, the truth is that every client would love to know it has an army of agents who think for themselves in the call center. Agents who are trained to put themselves in the caller’s shoes and, as a result, can almost always figure out how to close...More>>

There is no denying that product availability and delivery drive our purchase decisions. As a customer, we rush to buy products that can provide us with instant gratification, and once we’ve made the decision to buy, we want the shipment right now. For some reason, though, in the direct response...More>>