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Retail Outlet

Expert opinions on how to take your DRTV products to retail. What to look out for and how to negotiate the right shelf space for your products.


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Retail Outlet: In-Store Promotions: Deductions and Surprises   1 Jun, 2012

It’s a well-known fact that smart entrepreneurs learn more from their failures than their...More>>

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Retail Outlet: Retailers Embrace Infomercial Items: DR Products Not Just on TV Anymore   1 Oct, 2011

Direct response products have gained valuable shelf space at drug chains, supermarkets, mass...More>>

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Retail Spotlight: Stack ‘Em High   1 Sep, 2011

The folks at TELEBrands remember a time when retailers turned up their noses when the words...More>>

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Retail Outlet: The PedEgg Phenomenon   1 Aug, 2011

Over the years, we have all seen numerous changes occur in the direct marketing industry. They have...More>>

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Retail Outlet: Smoke and Mirrors: Do You Have a Product or Just an Idea?   1 Jul, 2011

As we enter summer, I realize that while our bodies may be kept artificially warm during our winter...More>>

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Retail Outlet: If You Can’t Beat Them, Maybe You Should Join Them   1 May, 2011

For the past four years, I have written articles for Response and have covered a wide variety of...More>>

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Retail Outlet: Not All Stores Are Created Equal   1 Jan, 2011

One of the myths that entrepreneurs labor under is that all retail real estate is good real estate...More>>

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Retail Outlet: Leveraging Your Media With Retail Buyers: Money Talks   1 Nov, 2010

The lure and allure of securing retail shelf space for a product is a very powerful and dangerous...More>>

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Retail Outlet: Your Label Is Prime Real Estate: Maximize Every Square Inch   11 Jul, 2010

The beauty of direct response advertising is that you have a medium that enables you to convey a...More>>

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Entrepreneurs Put New Products on Shelves Across the Country   7 May, 2010

Entrepreneur is a term applied to the type of personality who is willing to take upon herself or...More>>





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