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Response Magazine > Retail Outlet



Retail Outlet

Expert opinions on how to take your DRTV products to retail. What to look out for and how to negotiate the right shelf space for your products.


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Retail Outlet: Pricing DR Products for Retail: Know Your Audience   1 Mar, 2013

Having survived the fiscal cliff of 2012, we are all optimistically looking forward to a stronger...More>>

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Retail Outlet: Your Product, Your Claims: Retailers Measure Their Responsibility   1 Nov, 2012

We all know the story: products on TV have historically made very strong claims and many end up...More>>

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Retail Outlet: In-Store Promotions: Deductions and Surprises   1 Jun, 2012

It’s a well-known fact that smart entrepreneurs learn more from their failures than their...More>>

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Retail Outlet: Retailers Embrace Infomercial Items: DR Products Not Just on TV Anymore   1 Oct, 2011

Direct response products have gained valuable shelf space at drug chains, supermarkets, mass...More>>

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Retail Spotlight: Stack ‘Em High   1 Sep, 2011

The folks at TELEBrands remember a time when retailers turned up their noses when the words...More>>

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Retail Outlet: The PedEgg Phenomenon   1 Aug, 2011

Over the years, we have all seen numerous changes occur in the direct marketing industry. They have...More>>

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Retail Outlet: Smoke and Mirrors: Do You Have a Product or Just an Idea?   1 Jul, 2011

As we enter summer, I realize that while our bodies may be kept artificially warm during our winter...More>>

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Retail Outlet: If You Can’t Beat Them, Maybe You Should Join Them   1 May, 2011

For the past four years, I have written articles for Response and have covered a wide variety of...More>>

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Retail Outlet: Not All Stores Are Created Equal   1 Jan, 2011

One of the myths that entrepreneurs labor under is that all retail real estate is good real estate...More>>

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Retail Outlet: Leveraging Your Media With Retail Buyers: Money Talks   1 Nov, 2010

The lure and allure of securing retail shelf space for a product is a very powerful and dangerous...More>>





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