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Retail Outlet

Expert opinions on how to take your DRTV products to retail. What to look out for and how to negotiate the right shelf space for your products.


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Web Exclusive: Getting in — And Staying in   1 Mar, 2014

In order to win the war at the shelf, it is critical to know exactly what your competition is doing...More>>

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Retail Outlet: Prospecting for Retailers — Looking for Golden Opportunities   1 Mar, 2014

Back in the days of the California Gold Rush (1848–1855), prospectors came from all over the...More>>

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Retail Outlet: Asking the Right Questions: Ignoring Good Advice   1 Dec, 2013

How many times have you thought, “I wish I could ask an expert for advice,” on a specific...More>>

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A Seasonal Sensation   1 Dec, 2013

When pondering the hectic holiday shopping season, one of the first things that comes to mind is a...More>>

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Retail Outlet: Adding DR to Your Branding Campaign Increases Sales At Retail   1 Oct, 2013

Whether you’re marketing toothpaste, home improvements or travel discounts, buying national TV...More>>

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Retail Outlet: Preparing for the 30 Minutes That Could Change Your Company   1 Sep, 2013

One of the biggest challenges facing entrepreneurs looking to sell their products at retail is...More>>

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What’s In Store?   1 Sep, 2013

A major shift happened in direct marketing about a decade ago. As pharmaceutical companies pushed...More>>

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Retail Outlet: Retail Sales Volume Requirements: Are Your Projections Realistic?   1 Jun, 2013

So you want to sell millions of dollars of your product at retail? Well, you are not alone....More>>

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Retail Outlet: Pricing DR Products for Retail: Know Your Audience   1 Mar, 2013

Having survived the fiscal cliff of 2012, we are all optimistically looking forward to a stronger...More>>

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Retail Outlet: Your Product, Your Claims: Retailers Measure Their Responsibility   1 Nov, 2012

We all know the story: products on TV have historically made very strong claims and many end up...More>>





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