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Response Issue
Article
Media Zone: Why Mobile + DRTV = Success   1 Jul, 2012

Five reasons why DRTV and mobile make such a great pair.More>>

Article
Media Zone: Bridging the Gap Between DR and Retail   1 Jun, 2012

What do direct response marketers have that brand marketers don’t? It only sounds like the start...More>>

Article
Home Shopping Trends: Home Shopping Mobilizes In A World of Change   1 Jun, 2012

Home shopping channels have had to navigate a new landscape during the past five years — with...More>>

File
But Wait, There's More - December 2011   1 Dec, 2011

But Wait, There's More - December 2011 Response on the RoadMore>>

Article
Field Reports - August 2011 Issue   1 Aug, 2011

Field Reports - August 2011 IssueMore>>

Article
In Print: Surprising Realities in Generational Buying Behavior   1 Aug, 2011

Remember the old adage about using the term "assume"? Well, in life, it can definitely have...More>>

News
Jackie's Journal June 29, 2011   27 Jun, 2011

Jackie's Journal June 29, 2011More>>

File
The IMS Top 20 DRTV National Cable Rankings   1 Dec, 2009

The IMS Top 20 DRTV National Cable Rankings - December 2009More>>

File
Jordan Whitney's Program Rankings   1 Dec, 2009

Jordan Whitney's Program Rankings- December 2009More>>

blank Article
Building a ‘Better’ Real Estate Brand   23 Nov, 2009

“Because real estate as an industry is going through a transformation, the relevance of direct...More>>





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