In order to maximize profitability and ROI, marketers must capitalize on every opportunity to generate incremental revenue from customers and prospects. Useful and actionable data resides inside most companies' internal databases. But this valuable trove of information often sits idle in customer...More>>

The Federal Open Market Committee (FOMC) expects unemployment rates to exceed 10 percent through the end of 2010. As a result of today's economic recession, more and more consumers are trying to find ways to avoid paying for their Internet purchases by disputing their online charges after receipt,...More>>

A lot of attention is given to the production and media buying and planning for a direct response campaign. And while creative and media are obviously integral, support services - the packaging, fulfillment, payment processing and customer service - are often overlooked, despite their vital roles...More>>

I dentifying and understanding your target customers - and finding more like them - are critical to the success of marketing campaigns. Being location intelligent by using location-based information and consumer psychographic data enables marketers across any industry to more accurately profile...More>>

Some research studies show that up to 80 percent of sales leads within an organization can be ignored, lost or discarded, translating into unnecessarily wasted resources. Some leads may be ignored or discarded by the sales team because the target customer is not properly defined or the lead...More>>

More and more, customers are demanding instant gratification - same-day shipments, order and package customization, last-minute order changes and continuity program customization. The Burger King mantra - Have it your way - still drives consumer behavior, as well as the back-end processes that a DR...More>>

We're all managing through the roughest U.S. economy in decades. Waning consumer spending has had a dramatic effect on retail volume, and credit availability issues stand to dampen the commerce that continues. It's forcing all of us to consider how to maximize the value of every sale and of every...More>>

You've produced a winning spot, created supporting marketing collateral and assembled solid media placement for your DR campaign. Now, your call center is fielding calls, converting orders and giving you a good return on marketing dollar. But are they, really? Can you get more output from your...More>>

Most direct response marketers will tell you that continuity programs are an excellent way to generate additional revenue. For some, continuity is not only a long-tail strategy, but also an essential strategy for making costly initial sales profitable. In fact, some campaigns are not profitable...More>>

Marketers - and especially direct response marketers - have used any number of devices to increase the revenue from each customer at every opportunity. A suggestion in the form of a question at the point-of-sale suggests an understanding of what a customer may want, based on the retailer's...More>>