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Article
Support Services: Spinning Customer Files Into Gold    1 Oct, 2009

In order to maximize profitability and ROI, marketers must capitalize on every opportunity to...More>>

Article
Support Services: Combating Friendly Fraud: Some Friendly Reminders to Protect Holiday Sales    1 Sep, 2009

The Federal Open Market Committee (FOMC) expects unemployment rates to exceed 10 percent through...More>>

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Pay Attention to What's Behind the Curtain   1 Aug, 2009

A lot of attention is given to the production and media buying and planning for a direct response...More>>

Article
Support Services: Targeting Customers More Effectively   1 Jul, 2009

I dentifying and understanding your target customers - and finding more like them - are critical to...More>>

Article
Support Services: Optimizing Sales Lead Management in the Industrial Marketplace   1 Jun, 2009

Some research studies show that up to 80 percent of sales leads within an organization can be...More>>

Article
Support Services: Have It Your Way   1 May, 2009

More and more, customers are demanding instant gratification - same-day shipments, order and...More>>

Article
Support Services: Pay Heed to Payment Management and Prosper   1 Apr, 2009

We're all managing through the roughest U.S. economy in decades. Waning consumer spending has had a...More>>

Article
Support Services: Are You Watching the Farm?   1 Mar, 2009

You've produced a winning spot, created supporting marketing collateral and assembled solid media...More>>

Article
Support Services: The Art of Continuity Fulfillment   1 Feb, 2009

Most direct response marketers will tell you that continuity programs are an excellent way to...More>>

Article
Support Services: Building the Shopping Cart for a New Generation   1 Nov, 2008

Marketers - and especially direct response marketers - have used any number of devices to increase...More>>





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