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Resources

Resources for the direct response industry.


Article
The Perfect Pair   1 Dec, 2008

Kind of like peanut butter-and-jelly or a horse-and-carriage, direct response and the Internet go...More>>

Article
Legal Review: Sometimes, a Second Strike Means You're Out!   1 Nov, 2008

A federal judge recently found Kevin Trudeau in contempt because Trudeau had misrepresented the...More>>

Article
Support Services: Building the Shopping Cart for a New Generation   1 Nov, 2008

Marketers - and especially direct response marketers - have used any number of devices to increase...More>>

Article
Legal Review: New Product Safety Law Imposes New Requirements in Direct Ads for Toys   1 Oct, 2008

On August 14, President Bush signed the Consumer Product Safety Improvement Act of 2008 into law....More>>

Article
Legal Review: The Rise of Opt-In Laws   1 Sep, 2008

Opt-in laws are riding a strong wave on the regulatory waters. With increasing frequency, federal...More>>

Article
Support Services: A Lifecycle Strategy Encourages a Lifetime of Consumer Payments   1 Sep, 2008

Consumers, like never before, are in control. They choose their brands. They determine when and how...More>>

Article
Legal Review: Be Careful Managing the Chargeback Ratio   1 Aug, 2008

Virtually all direct response companies with a continuity program have credit card processing...More>>

Article
The Support Report   1 Aug, 2008

The way Matt Fisher sees it, a trend is brewing. A trend that, if ignored, might kill off some...More>>

Article
Legal Review: 'But I'm Not the Only One ...' Isn't a Legal Defense   1 Jul, 2008

How many of you have been pulled over for speeding just moments after a fast, expensive sports car...More>>

Article
Brokering the Best Time   1 Jun, 2008

Throughout the history of direct response television, perhaps no word sets the media part of the...More>>





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