A federal judge recently found Kevin Trudeau in contempt because Trudeau had misrepresented the...More>>

Marketers - and especially direct response marketers - have used any number of devices to increase...More>>

On August 14, President Bush signed the Consumer Product Safety Improvement Act of 2008 into law....More>>

Opt-in laws are riding a strong wave on the regulatory waters. With increasing frequency, federal...More>>

Consumers, like never before, are in control. They choose their brands. They determine when and how...More>>

Virtually all direct response companies with a continuity program have credit card processing...More>>

The way Matt Fisher sees it, a trend is brewing. A trend that, if ignored, might kill off some...More>>

How many of you have been pulled over for speeding just moments after a fast, expensive sports car...More>>

Throughout the history of direct response television, perhaps no word sets the media part of the...More>>

When you go to law school, the most important thing you have to learn is how to think like a lawyer.More>>