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Resources for the direct response industry.


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Partnering for Success   1 May, 2009

It makes Robert Yallen's day when a marketer calls his company, desperate for help in picking up...More>>

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Support Services: Have It Your Way   1 May, 2009

More and more, customers are demanding instant gratification - same-day shipments, order and...More>>

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Legal Review: The FTC 'Disappears' Its Mirror Image Doctrine   1 May, 2009

The Federal Trade Commission's (FTC) Mirror Image Doctrine has gone the way of the Baltimore Colts....More>>

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Support Services: Pay Heed to Payment Management and Prosper   1 Apr, 2009

We're all managing through the roughest U.S. economy in decades. Waning consumer spending has had a...More>>

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Legal Review: Getting Strict With Negative Option Marketing   1 Mar, 2009

Lured by online free trial offers for skin creams, make-up, weight-loss supplements and other...More>>

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Support Services: Are You Watching the Farm?   1 Mar, 2009

You've produced a winning spot, created supporting marketing collateral and assembled solid media...More>>

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Legal Review: Flag on the Play: Are Your Ready for the FACTA Red Flags Rule?   1 Feb, 2009

In December 2003, the Fair and Accurate Credit Transaction Act (FACTA), a set of amendments to the...More>>

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Support Services: The Art of Continuity Fulfillment   1 Feb, 2009

Most direct response marketers will tell you that continuity programs are an excellent way to...More>>

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Legal Review: FTC Decides 'Results Not Typical' No Longer Good Enough   1 Jan, 2009

The Federal Trade Commission (FTC) recently published proposed revisions to its Guides Concerning...More>>

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Is Branding Dead?   1 Jan, 2009

Provocative question, isn't it? Yes, 10 years ago, one could have never asked such a question with...More>>





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