More and more, customers are demanding instant gratification - same-day shipments, order and...More>>

The Federal Trade Commission's (FTC) Mirror Image Doctrine has gone the way of the Baltimore Colts....More>>

We're all managing through the roughest U.S. economy in decades. Waning consumer spending has had a...More>>

Lured by online free trial offers for skin creams, make-up, weight-loss supplements and other...More>>

You've produced a winning spot, created supporting marketing collateral and assembled solid media...More>>

In December 2003, the Fair and Accurate Credit Transaction Act (FACTA), a set of amendments to the...More>>

Most direct response marketers will tell you that continuity programs are an excellent way to...More>>

The Federal Trade Commission (FTC) recently published proposed revisions to its Guides Concerning...More>>

Provocative question, isn't it? Yes, 10 years ago, one could have never asked such a question with...More>>

Kind of like peanut butter-and-jelly or a horse-and-carriage, direct response and the Internet go...More>>