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Resources

Resources for the direct response industry.


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Editorial Calendar   2 Nov, 2009

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Support Services: Spinning Customer Files Into Gold    1 Oct, 2009

In order to maximize profitability and ROI, marketers must capitalize on every opportunity to...More>>

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Support Services: Combating Friendly Fraud: Some Friendly Reminders to Protect Holiday Sales    1 Sep, 2009

The Federal Open Market Committee (FOMC) expects unemployment rates to exceed 10 percent through...More>>

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Legal Review: Industry Releases New Self-Regulatory Principles for Online Behavioral Advertising    1 Sep, 2009

In July, the various components of the Internet advertising ecosystem published self-regulatory...More>>

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Response Magazine's 14th Annual State of the Industry Report    1 Sep, 2009

Response Magazine's 14th Annual State of the Industry Report More>>

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Pay Attention to What's Behind the Curtain   1 Aug, 2009

A lot of attention is given to the production and media buying and planning for a direct response...More>>

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Support Services: Targeting Customers More Effectively   1 Jul, 2009

I dentifying and understanding your target customers - and finding more like them - are critical to...More>>

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Legal Review: Online 'Mystery Charges' Under Investigation   1 Jul, 2009

Just about every retail business uses upsells to convince consumers to spend more money. Fast-food...More>>

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Is Online Video Living Up to the Hype?   1 Jun, 2009

Members of Response's Editorial Advisory Board see a possibly breathtaking medium for direct...More>>

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Support Services: Optimizing Sales Lead Management in the Industrial Marketplace   1 Jun, 2009

Some research studies show that up to 80 percent of sales leads within an organization can be...More>>





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