This month, Response and the Direct Response Marketing Alliance (DRMA) are pleased to announce the nominees for the 2011 DRMA Marketer of the Year Award. This third annual award recognizes — via an industry-wide vote — the best marketing company in the direct response business and will be...More>>

Response Magazine's leaders regularly appear on radio and television as experts on the direct response marketing world. Here, you'll find audio of recent radio interviews with Response experts from around the United States. Check back regularly for up-to-date content!More>>

With just a year until the 2012 presidential general election, buzz is already heating up about the chunks of TV advertising time that will be swallowed up by political advertisers. At the same time, the expansion of some major not-for-profit groups into national cable DR advertising has been...More>>

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In order to maximize profitability and ROI, marketers must capitalize on every opportunity to generate incremental revenue from customers and prospects. Useful and actionable data resides inside most companies' internal databases. But this valuable trove of information often sits idle in customer...More>>

The Federal Open Market Committee (FOMC) expects unemployment rates to exceed 10 percent through the end of 2010. As a result of today's economic recession, more and more consumers are trying to find ways to avoid paying for their Internet purchases by disputing their online charges after receipt,...More>>