Resources for the direct response industry.
General Info
Resources 7 Feb, 2012
A list of Response resources.More>>
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Article
Editorial Advisory Board Forum — Can Playing Politics Pay for DR Experts? 1 Nov, 2011
With just a year until the 2012 presidential general election, buzz is already heating up about the chunks of TV advertising time that will be swallowed up by political advertisers. At the same time, the expansion of some major not-for-profit groups into national cable DR advertising has been...More>>
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RSS Subscription Page 22 Aug, 2011
RSS Subscription PageMore>>
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Article
Editor's Note: 'Unity in the Community' Is More Than a Slogan 1 Aug, 2011
This month, Response and the Direct Response Marketing Alliance (DRMA) are pleased to announce the nominees for the 2011 DRMA Marketer of the Year Award. This third annual award recognizes — via an industry-wide vote — the best marketing company in the direct response business and will be...More>>
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Response on the Radio 22 Jul, 2010
Response Magazine's leaders regularly appear on radio and television as experts on the direct response marketing world. Here, you'll find audio of recent radio interviews with Response experts from around the United States. Check back regularly for up-to-date content!More>>
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General Info
Response Advisory Board 3 Nov, 2009
Response Advisory BoardMore>>
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General Info
Legal Resources for DRTV Marketers 2 Nov, 2009
Legal Resources for DRTV MarketersMore>>
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General Info
Freelancer Information 2 Nov, 2009
Freelancer InformationMore>>
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File
Editorial Calendar 2 Nov, 2009
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Article
Support Services: Spinning Customer Files Into Gold 1 Oct, 2009
In order to maximize profitability and ROI, marketers must capitalize on every opportunity to generate incremental revenue from customers and prospects. Useful and actionable data resides inside most companies' internal databases. But this valuable trove of information often sits idle in customer...More>>
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