Second-quarter 2011 short-form DRTV media results provided by Kantar Media showed a boost of just more than $20 million, a 2-percent rise when compared to the same quarter of the previous year. Total 2Q spending continued to remain above the $1 billion mark for the fifth year in a row at...More>>

Response’s second-quarter 2011 long-form DRTV media billings research shows a continuing decline in the first half of 2011. Second-quarter billings totals dropped 9.8 percent (about $26 million) when compared to the same period of the previous year, ending 2Q at $241,971,100 — the weakest 2Q...More>>

DR radio media billings enjoyed a healthy turnaround in the first quarter of 2011, according to data provided by Kantar Media. The first-quarter 2011 total of $14,434,400 was up almost $4 million from 1Q 2010, a 27.4-percent increase. Though this quarter’s total falls about $1.9 million short of...More>>

First-quarter 2011 short-form DRTV media billings results provided by Kantar Media boast a 6.9-percent jump, an increase of $74.2 million that brings total spending back to above the billion-dollar mark. The reported $1,069,909,800 total is an uplifting result is in contrast to 1Q 2010, when total...More>>

Response’s first-quarter 2011 long-form DRTV media billings research continues to present a variety of mixed results, similar to those of 1Q 2010. Overall, first-quarter 2011 long-form media billings decreased $21 million — a drop of 7 percent — with the total number of time slots purchased...More>>

Bouncing back from a dismal 2009, DR radio media billings closed out 2010 with more than respectable numbers, finishing off the year at $49.3 million, a 16.5-percent increase from the prior year. Kantar Media reports fourth-quarter direct response radio media billings of $16,295,400, a vast...More>>

Fourth-quarter 2010 long-form DRTV media billings dropped nearly 13 percent to $239,730,400, a decline of $35.5 million when compared to the same quarter of the previous year. It is the lowest reported fourth-quarter result since 2004, and mimics the results of this year’s first quarter, which...More>>

Third-quarter 2010 DR radio media billings results provided by Kantar Media show a 32.7-percent surge in spending to $11,457,600 — nearly $3.6 million more than in 3Q 2009. The results are a crucial boost to a market in need of good news: Just a year ago, DR radio media billings crashed 37...More>>

Marking a ninth-consecutive quarter of decline, third-quarter 2010 short-form DRTV media billings fell $107.9 million — a 10-percent drop when measured against 3Q 2009 results. Data from Kantar Media shows short-form DRTV media spending again falling short of the $1 billion mark, reaching...More>>

Response’s second-quarter 2010 long-form DRTV media billings research continues the same mixed trend seen in 1Q. Though down almost $34 million (11.2 percent) from 1Q 2010, second-quarter results ($268,292,900) saw a 2.8-percent increase ($7.5 million) when compared to second-quarter 2009. More>>