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Media Billings

Response Magazine Exclusive Media Billings Research


Article
Finally, A Glimmer of Hope    1 Aug, 2014

After a brutal 2013, short-form DRTV media billings enjoyed a shot in the arm in first-quarter...More>>

Article
The Struggle Continues for Long-Form in 1Q 2014   1 Jul, 2014

Long-form DRTV media billings continued to lose ground in first-quarter 2014, as Response’s...More>>

Article
DR Radio Billings Lose Frequency in 4Q 2013   1 Jun, 2014

DR radio media billings for 2013 fell just short of the $40 million mark, closing out at...More>>

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Short-Form DRTV Media Wraps Unsightly 2013   1 May, 2014

Fourth-quarter 2013 short-form DRTV media billings provided by Kantar Media slipped by more than...More>>

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4Q 2013 Long-Form DRTV Media Results Round Out Somber Year   1 Apr, 2014

Fourth-quarter 2013 long-form DRTV media billings dropped $13.2 million (5.3 percent) compared with...More>>

Article
3Q 2013 DR Radio Media Billings Slip 5.4 Percent   1 Mar, 2014

Third-quarter 2013 DR radio media billings — provided by Kantar Media — fell by $568,800...More>>

Article
Kantar Clarifies Dour 3Q 2013 Short-Form DRTV Billings   1 Feb, 2014

Shortly after Kantar Media’s third-quarter 2013 short-form DRTV media billings results arrived in...More>>

Article
3Q 2013: Long-Form Media Billings Stumble Yet Again   1 Jan, 2014

Response’s long-form media billings research for third-quarter 2013 shows measured results...More>>

2Q 2013 DR Radio Media Billings Rise 22.8 Percent Article
2Q 2013 DR Radio Media Billings Rise 22.8 Percent   1 Dec, 2013

In the first good media billings news for the direct response industry this year, second-quarter...More>>

Article
Short-Form DRTV Media Billings’ 2013 Tumble Continues    1 Nov, 2013

Kantar Media’s second-quarter 2013 short-form DRTV media billings results nearly doubled down on...More>>





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