Though the economy continues to struggle, short-form DRTV continues to remain popular. Though the number of campaigns aired continues to decline slightly, it is a good sign for the short-form industry that annual totals continued to remain higher than $4 billion, and that spending continues to grow...More>>

Fourth-quarter 2011 long-form DRTV media billings rose 6.2 percent, an increase of $15.7 million when compared to 4Q 2010. The positive results are an encouraging sign and a welcome change for the long-form industry, which in 4Q 2010 experienced a dismal $35.5 million decline.More>>

Third-quarter 2011 DR radio media billings results provided by Kantar Media show a 5.5-percent dip in spending to $10,823,100 — $643,500 less than in 3Q 2010. The results are an unfortunate reversal of fortune from the same time period a year ago, when DR radio media billings began to show...More>>

In a sign of hopefully better times to come, third-quarter 2011 short-form DRTV media billings jumped $188 million — a 16.2-percent increase when measured against 3Q 2010 results, according to data from Kantar Media. While 3Q 2010 marked a dismal ninth-consecutive quarter of decline and again...More>>

Long-form media billings in third-quarter 2011 dropped 3.7 percent to $235,493,400. The decrease represents a loss of about $9 million when compared to 3Q 2010, making 2011’s the lowest third-quarter total in seven years. The total number of time slots purchased also dropped by 55,759, while...More>>

Second-quarter 2011 DR radio media billings, provided by Kantar Media, dropped 12.3 percent ($1.4 million) when compared to 2Q 2010. This is a reversal of fortune from the same period last year, when second-quarter numbers saw an increase for the first time in four years and total quarterly...More>>

Second-quarter 2011 short-form DRTV media results provided by Kantar Media showed a boost of just more than $20 million, a 2-percent rise when compared to the same quarter of the previous year. Total 2Q spending continued to remain above the $1 billion mark for the fifth year in a row at...More>>

Response’s second-quarter 2011 long-form DRTV media billings research shows a continuing decline in the first half of 2011. Second-quarter billings totals dropped 9.8 percent (about $26 million) when compared to the same period of the previous year, ending 2Q at $241,971,100 — the weakest 2Q...More>>

DR radio media billings enjoyed a healthy turnaround in the first quarter of 2011, according to data provided by Kantar Media. The first-quarter 2011 total of $14,434,400 was up almost $4 million from 1Q 2010, a 27.4-percent increase. Though this quarter’s total falls about $1.9 million short of...More>>

First-quarter 2011 short-form DRTV media billings results provided by Kantar Media boast a 6.9-percent jump, an increase of $74.2 million that brings total spending back to above the billion-dollar mark. The reported $1,069,909,800 total is an uplifting result is in contrast to 1Q 2010, when total...More>>