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Research and Analysis
Article
2Q 2011 Long-Form Media Billings Dip 9.8 Percent   1 Oct, 2011

Response’s second-quarter 2011 long-form DRTV media billings research shows a continuing decline...More>>

File
SciMark Report   1 Oct, 2011

SciMark Report - October 2011More>>

File
The IMS Top DRTV National Cable Rankings   1 Oct, 2011

The IMS Top DRTV National Cable Rankings - October 2011 Issue More>>

File
Jordan Whitney's Program Rankings   1 Oct, 2011

Jordan Whitney's Program Rankings - October 2011 Issue of Response Magazine.More>>

Article
1Q 2011 DR Radio Media Billings Spike 27.4 Percent   1 Sep, 2011

DR radio media billings enjoyed a healthy turnaround in the first quarter of 2011, according to...More>>

File
SciMark Report   1 Sep, 2011

SciMark Report - September 2011More>>

File
The IMS Top DRTV National Cable Rankings   1 Sep, 2011

The IMS Top DRTV National Cable Rankings - September 2011More>>

File
Jordan Whitney's Program Rankings   1 Sep, 2011

Jordan Whitney's Program Rankings - September 2011More>>

Article
1Q Short-Form DRTV Media Billings Jump 6.9 Percent   1 Aug, 2011

First-quarter 2011 short-form DRTV media billings results provided by Kantar Media boast a...More>>

File
SciMark Report   1 Aug, 2011

In the April issue of Response, I enjoyed writing a "dueling" products feature. Here, to lead this...More>>





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