Article
2Q Short-Form DRTV Media Billings Rise 2 Percent 1 Nov, 2011
Second-quarter 2011 short-form DRTV media results provided by Kantar Media showed a boost of just more than $20 million, a 2-percent rise when compared to the same quarter of the previous year. Total 2Q spending continued to remain above the $1 billion mark for the fifth year in a row at...More>>
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Article
2Q 2011 Long-Form Media Billings Dip 9.8 Percent 1 Oct, 2011
Response’s second-quarter 2011 long-form DRTV media billings research shows a continuing decline in the first half of 2011. Second-quarter billings totals dropped 9.8 percent (about $26 million) when compared to the same period of the previous year, ending 2Q at $241,971,100 — the weakest 2Q...More>>
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Article
1Q 2011 DR Radio Media Billings Spike 27.4 Percent 1 Sep, 2011
DR radio media billings enjoyed a healthy turnaround in the first quarter of 2011, according to data provided by Kantar Media. The first-quarter 2011 total of $14,434,400 was up almost $4 million from 1Q 2010, a 27.4-percent increase. Though this quarter’s total falls about $1.9 million short of...More>>
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Article
1Q Short-Form DRTV Media Billings Jump 6.9 Percent 1 Aug, 2011
First-quarter 2011 short-form DRTV media billings results provided by Kantar Media boast a 6.9-percent jump, an increase of $74.2 million that brings total spending back to above the billion-dollar mark. The reported $1,069,909,800 total is an uplifting result is in contrast to 1Q 2010, when total...More>>
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Article
Long-Form Media Billings Slide 7 Percent in 1Q 2011 1 Jul, 2011
Response’s first-quarter 2011 long-form DRTV media billings research continues to present a variety of mixed results, similar to those of 1Q 2010. Overall, first-quarter 2011 long-form media billings decreased $21 million — a drop of 7 percent — with the total number of time slots purchased...More>>
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Jordan Whitney's Program Rankings June 2011 9 Jun, 2011
Jordan Whitney's Program Rankings June 2011More>>
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Article
Total 2010 DR Radio Media Billings Bounce Back 16.5 Percent After 4Q Totals Spike 26.2 Percent 1 Jun, 2011
Bouncing back from a dismal 2009, DR radio media billings closed out 2010 with more than respectable numbers, finishing off the year at $49.3 million, a 16.5-percent increase from the prior year. Kantar Media reports fourth-quarter direct response radio media billings of $16,295,400, a vast...More>>
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Jordan Whitney's Program Rankings 1 May, 2011
Jordan Whitney's Program Rankings May 2011More>>
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Fourth-Quarter 2010 Long-Form DRTV Media Billings Decline $35.5 Million 1 Apr, 2011
Fourth-quarter 2010 long-form DRTV media billings dropped nearly 13 percent to $239,730,400, a decline of $35.5 million when compared to the same quarter of the previous year. It is the lowest reported fourth-quarter result since 2004, and mimics the results of this year’s first quarter, which...More>>
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Research: Jordan Whitney's Program Rankings 1 Apr, 2011
Research: Jordan Whitney's Program Rankings - April 2011 IssueMore>>
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