Though the economy continues to struggle, short-form DRTV continues to remain popular. Though the number of campaigns aired continues to decline slightly, it is a good sign for the short-form industry that annual totals continued to remain higher than $4 billion, and that spending continues to grow...More>>

Information from more than 100 networks.More>>

SciMark Report - May 2012More>>

Nielsen DMA Local Cable Rankings: Total DR Spots - May 2012More>>

The IMS Categorical Cable Rankings - May 2012More>>

Research: Jordan Whitney's Program Rankings - May 2012More>>

Talk to Nielsen about Sigma DRTV and Radio Tracking at Response Expo 2012!More>>

Fourth-quarter 2011 long-form DRTV media billings rose 6.2 percent, an increase of $15.7 million when compared to 4Q 2010. The positive results are an encouraging sign and a welcome change for the long-form industry, which in 4Q 2010 experienced a dismal $35.5 million decline.More>>

SciMark Report - April 2012More>>

Nielsen DMA Local Cable Rankings: Total DR Spots - April 2012More>>