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Radio Waves
Article
Radio Waves: You Cannot Measure Broadcast Media by Phone Calls Alone   1 Jan, 2014

The media marketplace has undergone significant change in the past decade. The number of media...More>>

Article
Radio Waves: Countering Infomercial Stigma With Radio Personality Credibility   1 Nov, 2011

Parodies on “Saturday Night Live” are one thing, but the real damage comes from the seemingly...More>>

Article
DR Radio and Text Messaging: A Powerful Combination   7 May, 2010

DR radio advertising in conjunction with SMS text messaging is an oilfield just waiting to be...More>>





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