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Article Retailers Round ‘Em Up! 1 Sep, 2012 Unlike randomly stumbling upon a DRTV spot while watching TV, when a consumer is in a...More>>
	Article Retail Spotlight: Stack ‘Em High 1 Sep, 2011 The folks at TELEBrands remember a time when retailers turned up their noses when the words...More>>
	Article Allstar Takes Inaugural Marketer of the Year Honors 1 Oct, 2009 Scott Boilen says relatable products are the key, while the long-term success of finalists Product...More>>
Article Marketer of the Year Nominees Show True Breadth of Direct Response 1 Sep, 2009 What does the following — seemingly random — group of successful direct response...More>>
Article The Perfect Pair 1 Dec, 2008 Kind of like peanut butter-and-jelly or a horse-and-carriage, direct response and the Internet go...More>>
Article Back to the New Media Future 1 Oct, 2008 Everyone struck with Phelps phever during the 2008 Beijing Olympics is happily recovering while...More>>
Article Piecing It Together 1 Sep, 2008 Time was that traditional agencies saw their DRTV cousins as threats, lurking in the wings ready to...More>>
Article The Multi-Media Retail Store 1 Sep, 2008 We've all seen the 30-minute infomercial for a new fitness product or cooking tool that eventually...More>>
Article European Flavor 1 Jun, 2008 And while most American brand advertisers have yet to catch onto the value of European DRTV space...More>>
Article Media Zone: DRTV Has the Answers for the DVR Dilemma 1 May, 2008 Advertiser studies that measure how digital video recorders (DVRs) hurt their TV campaigns have...More>>

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