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Retailers Round ‘Em Up!    1 Sep, 2012

Unlike randomly stumbling upon a DRTV spot while watching TV, when a consumer is in a...More>>

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Retail Spotlight: Stack ‘Em High   1 Sep, 2011

The folks at TELEBrands remember a time when retailers turned up their noses when the words...More>>

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Allstar Takes Inaugural Marketer of the Year Honors    1 Oct, 2009

Scott Boilen says relatable products are the key, while the long-term success of finalists Product...More>>

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Marketer of the Year Nominees Show True Breadth of Direct Response    1 Sep, 2009

What does the following — seemingly random — group of successful direct response...More>>

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The Perfect Pair   1 Dec, 2008

Kind of like peanut butter-and-jelly or a horse-and-carriage, direct response and the Internet go...More>>

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Back to the New Media Future   1 Oct, 2008

Everyone struck with Phelps phever during the 2008 Beijing Olympics is happily recovering while...More>>

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Piecing It Together   1 Sep, 2008

Time was that traditional agencies saw their DRTV cousins as threats, lurking in the wings ready to...More>>

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The Multi-Media Retail Store   1 Sep, 2008

We've all seen the 30-minute infomercial for a new fitness product or cooking tool that eventually...More>>

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European Flavor   1 Jun, 2008

And while most American brand advertisers have yet to catch onto the value of European DRTV space...More>>

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Media Zone: DRTV Has the Answers for the DVR Dilemma   1 May, 2008

Advertiser studies that measure how digital video recorders (DVRs) hurt their TV campaigns have...More>>





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