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Timothy Hawthorne

Timothy Hawthorne in the news. Information on people in the Direct Response Marketing Industry


Article
Media Zone: Remarketing Stretches Your Campaign Dollars   1 Mar, 2014

In the offline advertising world, “frequency” — or, the concept that a consumer must see an...More>>

Article
Media Zone: Are You Really Measuring Your Social Media Performance?   1 Jan, 2014

If there’s one thing about DRTV marketers, they know and understand the value of measurement,...More>>

Article
Going Mobile: Tapping the Mobile Video Ad Goldmine   1 Nov, 2013

Smart marketers usually can’t bring themselves to ignore 2 billion guaranteed ad views, but...More>>

Article
Media Zone: Are You Missing Out on the Second Screen?   1 May, 2013

Successfully delivering TV advertising messages isn’t easy these days, what with the...More>>

Article
Media Zone: DRTV: The Ultimate Brand Re-Energizer   1 Mar, 2013

Brand advertisers may think they have it “in the bag” when it comes to consumer engagement,...More>>

Article
Media Zone: We Want Our HDTV Ads!   1 Jan, 2013

High definition has changed the way viewers watch TV and the way DRTV producers make and format...More>>

Article
All in the Family   1 Jul, 2012

Something interesting is happening in direct response: the torch is being passed. Now the children...More>>

Article
Media Zone: Why Mobile + DRTV = Success   1 Jul, 2012

Five reasons why DRTV and mobile make such a great pair.More>>

Article
Media Zone: Six Ways to Extend Your DRTV Brand   1 May, 2012

There comes a time in every DRTV product’s lifecycle when the big question arises: “Is now the...More>>

Article
Deciphering the QR Code   1 Mar, 2012

Direct response is all about getting consumers to take action. Pick up the phone, visit a website,...More>>





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