Doug Garnett in the news. Information on people in the Direct Response Marketing Industry
Article
Getting a Jump on the New Year 1 Jan, 2012
As 2012 gets underway, direct response marketers are faced with another year of challenges, opportunities and change. From a continuing tough economic climate to the promise of a media crunch due to expected record-level campaign spending, marketers and DR industry service providers are seeking to...More>>
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Editorial Advisory Board Forum — Can Playing Politics Pay for DR Experts? 1 Nov, 2011
With just a year until the 2012 presidential general election, buzz is already heating up about the chunks of TV advertising time that will be swallowed up by political advertisers. At the same time, the expansion of some major not-for-profit groups into national cable DR advertising has been...More>>
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DRMA Spotlight: ‘Building Brand’ the Right Way 1 Nov, 2011
DRMA Spotlight: ‘Building Brand’ the Right Way with Doug GarnettMore>>
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Guest Opinion: Getting Maximum Impact from DRTV, Part III 1 Sep, 2011
It’s no secret that the successful execution of a DRTV campaign can be difficult. Sometimes it’s temping to just find a good formula that works and stick with it. But the truth is when we stay within our comfort zone, we leave tremendous profit potential untapped. In DRTV, that means the full...More>>
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Navigating a Fragmented Media Universe 1 Jun, 2011
As online and mobile media continue to make inroads with marketers — and online and mobile purchasing does the same for consumers, direct response marketers have had to adjust their media metrics and expectations.More>>
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Media Zone: Getting Maximum Impact from DRTV, Part II 1 Apr, 2011
In Response’s January issue, I introduced the Six Degrees of DRTV™ that Atomic Direct uses to deliver maximum impact. That article showed how balancing direct and retail sales delivers better total results.More>>
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Guest Opinion: Getting Maximum Impact from DRTV 1 Jan, 2011
The DRTV industry has come a long way during the past 25 years. Yet the one-dimensional nature of too many campaigns leaves DRTV’s richest potential untapped — by both traditional and brand marketers. Looking forward, our industry must move from its simplistic starting points to a more complex...More>>
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Editorial Advisors Forum: DRTV at 25 A Look Back and Ahead 1 Jan, 2011
The close of 2010 officially marked the end of the direct response television business’ first quarter-century. As we step into 2011, though, the challenges and opportunities for those working in DRTV and other DR marketing businesses remain just as diverse as ever.More>>
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Making a Connection With DR 1 Dec, 2010
Despite a rough few years in consumer electronics, marketers in the space are expecting nothing but cheer this holiday season, with the Consumer Electronics Association (CEA) predicting a 17-year high in electronics spending. Shoppers continue to allocate more money to high-tech devices, with 73...More>>
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Response Magazine's 15th Annual State of the Industry Report 17 Sep, 2010
Our agency takes maximum advantage of technology as it relates to our media management software. Technology has also had a substantial effect on our business as we continue to develop new ways to purchase, analyze and report media campaigns across multiple platforms. More>>
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