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Bob Yallen

Bob Yallen in the news. Information on people in the Direct Response Marketing Industry

Article Media Zone: Finding the Right Opportunities in 2Q Media 1 Apr, 2013 First-quarter 2013 has been challenging from an inventory clearance perspective. According to...More>>
Article Media Zone: A Better 2013 Beckons DR Marketers 1 Dec, 2012 It’s been a challenging year for DR marketers, as 2012 started off with overpriced media and...More>>
Article All in the Family 1 Jul, 2012 Something interesting is happening in direct response: the torch is being passed. Now the children...More>>
	Article DRMA Spotlight: New Digs, but the Same Commitment to Excellence 1 Jun, 2012 The incredible attention to detail at the Inter/Media Group of Companies’® brand new home office...More>>
	Article Response Magazine's 15th Annual State of the Industry Report 17 Sep, 2010 Our agency takes maximum advantage of technology as it relates to our media management software....More>>
Article Brokering the Best Time 1 Jun, 2008 Throughout the history of direct response television, perhaps no word sets the media part of the...More>>

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