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Bob Yallen

Bob Yallen in the news. Information on people in the Direct Response Marketing Industry


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Media Zone: Research and Tactics Key to Navigating Media Landscape   1 Oct, 2013

Most national TV media is sold quarterly to branded advertisers via the upfront. After the upfront...More>>

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Media Zone: Finding the Right Opportunities in 2Q Media   1 Apr, 2013

First-quarter 2013 has been challenging from an inventory clearance perspective. According to...More>>

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Media Zone: A Better 2013 Beckons DR Marketers   1 Dec, 2012

It’s been a challenging year for DR marketers, as 2012 started off with overpriced media and...More>>

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All in the Family   1 Jul, 2012

Something interesting is happening in direct response: the torch is being passed. Now the children...More>>

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DRMA Spotlight: New Digs, but the Same Commitment to Excellence   1 Jun, 2012

The incredible attention to detail at the Inter/Media Group of Companies’® brand new home office...More>>

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Response Magazine's 15th Annual State of the Industry Report   17 Sep, 2010

Our agency takes maximum advantage of technology as it relates to our media management software....More>>

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Brokering the Best Time   1 Jun, 2008

Throughout the history of direct response television, perhaps no word sets the media part of the...More>>





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