Direct response products have gained valuable shelf space at drug chains, supermarkets, mass retailers and club stores, with many stores creating a new department within the store. The As Seen On TV section serves as a great entry point for many DR items at retail.More>>

As we enter summer, I realize that while our bodies may be kept artificially warm during our winter hibernation, there seems to be a chemical imbalance that occurs in our brains. No, not literally — but figuratively. It seems as though many people become delusional during the cold winter months...More>>

For the past four years, I have written articles for Response and have covered a wide variety of topics about taking products to retail, as well as the ins-and-outs of how to effectively manage and grow retail distribution and sales. Recently, I was approached by a direct response company that had...More>>

One of the myths that entrepreneurs labor under is that all retail real estate is good real estate — that all retailers are fair game for their products. So let me do a little myth debunking in the interests of helping you put your energy where it is most effective and eliminate the waste of a...More>>

The beauty of direct response advertising is that you have a medium that enables you to convey a number of key attributes for your product in order to educate the consumer on what you are selling. The more time or space you have, the more information you can share.More>>