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Anthony Raissen

Anthony Raissen in the news. Information on people in the Direct Response Marketing Industry


Article
Retail Outlet: Pricing DR Products for Retail: Know Your Audience   1 Mar, 2013

Having survived the fiscal cliff of 2012, we are all optimistically looking forward to a stronger...More>>

Article
Retail Outlet: Your Product, Your Claims: Retailers Measure Their Responsibility   1 Nov, 2012

We all know the story: products on TV have historically made very strong claims and many end up...More>>

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Retail Outlet: In-Store Promotions: Deductions and Surprises   1 Jun, 2012

It’s a well-known fact that smart entrepreneurs learn more from their failures than their...More>>

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Retail Outlet: Retailers Embrace Infomercial Items: DR Products Not Just on TV Anymore   1 Oct, 2011

Direct response products have gained valuable shelf space at drug chains, supermarkets, mass...More>>

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Retail Outlet: Smoke and Mirrors: Do You Have a Product or Just an Idea?   1 Jul, 2011

As we enter summer, I realize that while our bodies may be kept artificially warm during our winter...More>>

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Retail Outlet: If You Can’t Beat Them, Maybe You Should Join Them   1 May, 2011

For the past four years, I have written articles for Response and have covered a wide variety of...More>>

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Retail Outlet: Not All Stores Are Created Equal   1 Jan, 2011

One of the myths that entrepreneurs labor under is that all retail real estate is good real estate...More>>

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Retail Outlet: Your Label Is Prime Real Estate: Maximize Every Square Inch   11 Jul, 2010

The beauty of direct response advertising is that you have a medium that enables you to convey a...More>>





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