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Article
Retail Outlet: Not All Stores Are Created Equal   1 Jan, 2011

One of the myths that entrepreneurs labor under is that all retail real estate is good real estate...More>>

Article
Media Zone: Solving the Brand + DRTV Equation   1 Jan, 2011

Mixing traditional advertising agencies with DRTV specialists can be a lot like pouring oil into...More>>

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Editorial Advisors Forum: DRTV at 25 A Look Back and Ahead   1 Jan, 2011

The close of 2010 officially marked the end of the direct response television business’ first...More>>

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Web Marketing Works Out   1 Jan, 2011

As far back as direct response marketers can remember, health and fitness has always been a staple...More>>

Consumer Electronics Article
Making a Connection With DR   1 Dec, 2010

Despite a rough few years in consumer electronics, marketers in the space are expecting nothing but...More>>

Article
Legal Review: FTC’s Proposed Green Guides Poised to Compost Common Green Claims    1 Nov, 2010

Most of you will be familiar with the recent rewriting of the Federal Trade Commission’s (FTC)...More>>

Article
Media Zone: DRTV Agencies Are More Relevant Than Ever   1 Nov, 2010

The average person wouldn’t go to family practitioner for heart surgery, nor would he or she call...More>>

Article
Field Reports   18 Oct, 2010

Field Reports - October 2010 Issue of Response MagazineMore>>

Article
Media Zone: WebM: A Game Changer for Online Video   17 Sep, 2010

Online video is just plain hot. Marketers from all corners of the business world are combining...More>>

Article
Legal Review: FTC Doubles Down on Substantiation   17 Sep, 2010

The Federal Trade Commission (FTC) says that advertisers must have a “reasonable basis” for...More>>





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