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Article
Legal Review: FTC’s Proposed Green Guides Poised to Compost Common Green Claims    1 Nov, 2010

Most of you will be familiar with the recent rewriting of the Federal Trade Commission’s (FTC)...More>>

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Media Zone: DRTV Agencies Are More Relevant Than Ever   1 Nov, 2010

The average person wouldn’t go to family practitioner for heart surgery, nor would he or she call...More>>

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Field Reports   18 Oct, 2010

Field Reports - October 2010 Issue of Response MagazineMore>>

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Media Zone: WebM: A Game Changer for Online Video   17 Sep, 2010

Online video is just plain hot. Marketers from all corners of the business world are combining...More>>

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Legal Review: FTC Doubles Down on Substantiation   17 Sep, 2010

The Federal Trade Commission (FTC) says that advertisers must have a “reasonable basis” for...More>>

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Response Magazine's 15th Annual State of the Industry Report   17 Sep, 2010

Our agency takes maximum advantage of technology as it relates to our media management software....More>>

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Guest Opinion: Start With Research for On-Air Success in DRTV   11 Jul, 2010

One of my employees recently attended a talk by the head of a large brand DRTV agency. This...More>>

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Legal Review: The FTC Fires a Warning Shot After AnnTaylor’s Blogging Adventure   11 Jul, 2010

Back in the 1950s, the level of violence in television shows was very low. In most of the TV...More>>

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Retail Outlet: Your Label Is Prime Real Estate: Maximize Every Square Inch   11 Jul, 2010

The beauty of direct response advertising is that you have a medium that enables you to convey a...More>>

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Media Zone: Imagining a Direct Response iPad App   11 Jul, 2010

For advertisers, the debate about whether Apple’s iPad provides superior experiences to its...More>>





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