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Media Zone: Putting the Customer First on the Web   1 May, 2011

Striking a balance in a world where advertisers don’t always respect everyone’s online privacy.More>>

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Media Zone: Getting Maximum Impact from DRTV, Part II   1 Apr, 2011

In Response’s January issue, I introduced the Six Degrees of DRTV™ that Atomic Direct uses to...More>>

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Media That Pays to Play on the Shelves   1 Apr, 2011

Not all DRTV campaigns are created equal. Some incorporate elements meant to sell as many products...More>>

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DRTV Production: A Winning Combination   1 Mar, 2011

What do you get when you cross a successful DRTV marketer of products like Wonder Hanger with...More>>

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Legal Review: FTC’s ‘Tested Green’ Action Catches Phony Certification Red-Handed   1 Mar, 2011

On Jan. 11, the Federal Trade Commission (FTC) announced that it had reached a consent agreement...More>>

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Media Zone: Breaking it Down: Why DRTV Works in All Market Conditions   1 Mar, 2011

When business is booming, rarely do companies stop to think about where every dollar is being...More>>

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But Wait, There's More!   1 Mar, 2011

But Wait, There's More!More>>

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Guest Opinion: Getting Maximum Impact from DRTV   1 Jan, 2011

The DRTV industry has come a long way during the past 25 years. Yet the one-dimensional nature of...More>>

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Legal Review: Rockefeller Bill Caps off Tough 2010 for Marketers   1 Jan, 2011

2010 represented the toughest legislative climate the DR industry has faced in years — and 2011...More>>

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Retail Outlet: Not All Stores Are Created Equal   1 Jan, 2011

One of the myths that entrepreneurs labor under is that all retail real estate is good real estate...More>>





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