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Article Retail Outlet: Your Label Is Prime Real Estate: Maximize Every Square Inch 11 Jul, 2010 The beauty of direct response advertising is that you have a medium that enables you to convey a...More>>
Article Media Zone: Imagining a Direct Response iPad App 11 Jul, 2010 For advertisers, the debate about whether Apple’s iPad provides superior experiences to its...More>>
File But Wait, There's More! 5 Feb, 2010 Response ... On the RoadMore>>
Article Winning in DR's Fittest Market 15 Jan, 2010 While most will remember 2009 as a tough year in the U.S. economy, most direct response marketers...More>>
Article Bridging the Gap 1 Sep, 2009 A few months ago, Mal Karlin's New York-based DR agency was hired by a general advertising firm to...More>>
	Article Esurance's Rise Is Driven by DR 1 Sep, 2009 "Esurance was built on the direct response marketing channels of search engine marketing and...More>>
	Article Is Online Video Living Up to the Hype? 1 Jun, 2009 Members of Response's Editorial Advisory Board see a possibly breathtaking medium for direct...More>>
	Article Partnering for Success 1 May, 2009 It makes Robert Yallen's day when a marketer calls his company, desperate for help in picking up...More>>
Article Hanging Around the Home 1 Mar, 2009 The country is in a recession and all households are cutting back on travel and entertainment...More>>
Article Is Branding Dead? 1 Jan, 2009 Provocative question, isn't it? Yes, 10 years ago, one could have never asked such a question with...More>>

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