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Article
Retail Outlet: Retailers Embrace Infomercial Items: DR Products Not Just on TV Anymore   1 Oct, 2011

Direct response products have gained valuable shelf space at drug chains, supermarkets, mass...More>>

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Guest Opinion: Getting Maximum Impact from DRTV, Part III   1 Sep, 2011

It’s no secret that the successful execution of a DRTV campaign can be difficult. Sometimes...More>>

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Legal Review: FTC Slims Down Nivea’s Wallet Over ‘My Silhouette’ Claims   1 Sep, 2011

The Federal Trade Commission (FTC) was once termed “The National Nanny” by the Washington Post....More>>

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Media Zone: Tying the Knot   1 Sep, 2011

Today’s consumers want a cohesive shopping experience. They want to know that the products,...More>>

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Legal Review: After A Decade, FTC Dusts Off ‘Dot Com Disclosures’   1 Jul, 2011

The Federal Trade Commission (FTC) announced on May 26 that it planned to update its Dot Com...More>>

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Retail Outlet: Smoke and Mirrors: Do You Have a Product or Just an Idea?   1 Jul, 2011

As we enter summer, I realize that while our bodies may be kept artificially warm during our winter...More>>

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Media Zone: Connecting the DRTV-Internet Dots   1 Jul, 2011

It’s hard to imagine, but there was a time in the not-so-distant past when the DRTV industry was...More>>

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Navigating a Fragmented Media Universe   1 Jun, 2011

As online and mobile media continue to make inroads with marketers — and online and mobile...More>>

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Legal Review: Online Marketer to Pay FTC for Affiliates’ Misleading Reviews   1 May, 2011

The Federal Trade Commission (FTC) recently announced that Legacy Learning Systems Inc. and its...More>>

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Retail Outlet: If You Can’t Beat Them, Maybe You Should Join Them   1 May, 2011

For the past four years, I have written articles for Response and have covered a wide variety of...More>>





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