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Article
Legal Review: Appellate Court Ruling Changes Game for E-mail Campaigns   1 May, 2012

A recent California appellate court decision, Balsom v. Trancos, has serious implications for...More>>

Article
Media Zone: Six Ways to Extend Your DRTV Brand   1 May, 2012

There comes a time in every DRTV product’s lifecycle when the big question arises: “Is now the...More>>

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The Nielsen Company Promo_041612   9 Apr, 2012

Talk to Nielsen about Sigma DRTV and Radio Tracking at Response Expo 2012!More>>

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Cannella Goes a Long Way Toward DR Success   1 Apr, 2012

BURLINGTON, Wis. – A lot of big names in the direct response industry like to boast they’ve...More>>

Article
The Rise of DRTV-Friendly E-commerce Sites   1 Apr, 2012

The Web has long been a hotbed for companies that sell direct to consumers. Using their own...More>>

Article
Legal Review: So You Want to Do Social Media?   1 Apr, 2012

Social media marketing offers unique opportunities for direct response marketers to reach consumers...More>>

Article
Piracy and Counterfeiting Move to the Front Burner   1 Mar, 2012

The early weeks of 2012 may go down in history as the great awakening to piracy and counterfeiting...More>>

Article
Deciphering the QR Code   1 Mar, 2012

Direct response is all about getting consumers to take action. Pick up the phone, visit a website,...More>>

Article
Getting a Jump on the New Year   1 Jan, 2012

As 2012 gets underway, direct response marketers are faced with another year of challenges,...More>>

Article
DR Packs a Punch   1 Jan, 2012

The Thanksgiving leftovers are finally gone, and the holiday parties rich in food, booze and other...More>>





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