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Article
Piracy and Counterfeiting Move to the Front Burner   1 Mar, 2012

The early weeks of 2012 may go down in history as the great awakening to piracy and counterfeiting...More>>

Article
Deciphering the QR Code   1 Mar, 2012

Direct response is all about getting consumers to take action. Pick up the phone, visit a website,...More>>

Article
Getting a Jump on the New Year   1 Jan, 2012

As 2012 gets underway, direct response marketers are faced with another year of challenges,...More>>

Article
DR Packs a Punch   1 Jan, 2012

The Thanksgiving leftovers are finally gone, and the holiday parties rich in food, booze and other...More>>

Article
Legal Review: CashCall Case Brings Call Monitoring Into the Spotlight   1 Jan, 2012

In November, a California Court of Appeals decision set the stage for a likely California Supreme...More>>

Article
Media Zone: Why Retailers Love DRTV Products   1 Nov, 2011

As retailers nationwide struggle to rise above the economic downturn, a quick glance at the shelves...More>>

Article
Editorial Advisory Board Forum — Can Playing Politics Pay for DR Experts?   1 Nov, 2011

With just a year until the 2012 presidential general election, buzz is already heating up about the...More>>

Article
DRMA Spotlight: ‘Building Brand’ the Right Way   1 Nov, 2011

DRMA Spotlight: ‘Building Brand’ the Right Way with Doug GarnettMore>>

Article
Retail Outlet: Retailers Embrace Infomercial Items: DR Products Not Just on TV Anymore   1 Oct, 2011

Direct response products have gained valuable shelf space at drug chains, supermarkets, mass...More>>

Article
Guest Opinion: Getting Maximum Impact from DRTV, Part III   1 Sep, 2011

It’s no secret that the successful execution of a DRTV campaign can be difficult. Sometimes...More>>





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