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Article
Support Services: Free or Fast? Or Both   1 Jul, 2012

Free or Fast? Or Both? When Deion Sanders joined the Dallas Cowboys in the mid-1990s, owner...More>>

Article
Media Zone: Why Mobile + DRTV = Success   1 Jul, 2012

Five reasons why DRTV and mobile make such a great pair.More>>

Article
Legal Review: Spokeo's Data Broker Business Model Results in First-of-Its-Kind FTC Action   1 Jul, 2012

On June 12, the Federal Trade Commission (FTC) leveled an $800,000 civil penalty against Spokeo...More>>

Article
Retail Outlet: In-Store Promotions: Deductions and Surprises   1 Jun, 2012

It’s a well-known fact that smart entrepreneurs learn more from their failures than their...More>>

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DRMA Spotlight: New Digs, but the Same Commitment to Excellence   1 Jun, 2012

The incredible attention to detail at the Inter/Media Group of Companies’® brand new home office...More>>

Article
Legal Review: FTC Sets New Standards for Negative Option Disclosures   1 Jun, 2012

Companies who market negative-option offers online or by telephone should pay very close attention...More>>

Article
Legal Spotlight: Countering the Counterfeiters   1 May, 2012

They say imitation is the sincerest form of flattery. But when that imitation costs DRTV...More>>

Article
Legal Review: Appellate Court Ruling Changes Game for E-mail Campaigns   1 May, 2012

A recent California appellate court decision, Balsom v. Trancos, has serious implications for...More>>

Article
Media Zone: Six Ways to Extend Your DRTV Brand   1 May, 2012

There comes a time in every DRTV product’s lifecycle when the big question arises: “Is now the...More>>

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The Nielsen Company Promo_041612   9 Apr, 2012

Talk to Nielsen about Sigma DRTV and Radio Tracking at Response Expo 2012!More>>





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