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Article
Legal Review: FTC Sets New Standards for Negative Option Disclosures   1 Jun, 2012

Companies who market negative-option offers online or by telephone should pay very close attention...More>>

Article
Legal Spotlight: Countering the Counterfeiters   1 May, 2012

They say imitation is the sincerest form of flattery. But when that imitation costs DRTV...More>>

Article
Legal Review: Appellate Court Ruling Changes Game for E-mail Campaigns   1 May, 2012

A recent California appellate court decision, Balsom v. Trancos, has serious implications for...More>>

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Media Zone: Six Ways to Extend Your DRTV Brand   1 May, 2012

There comes a time in every DRTV product’s lifecycle when the big question arises: “Is now the...More>>

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The Nielsen Company Promo_041612   9 Apr, 2012

Talk to Nielsen about Sigma DRTV and Radio Tracking at Response Expo 2012!More>>

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Cannella Goes a Long Way Toward DR Success   1 Apr, 2012

BURLINGTON, Wis. – A lot of big names in the direct response industry like to boast they’ve...More>>

Article
The Rise of DRTV-Friendly E-commerce Sites   1 Apr, 2012

The Web has long been a hotbed for companies that sell direct to consumers. Using their own...More>>

Article
Legal Review: So You Want to Do Social Media?   1 Apr, 2012

Social media marketing offers unique opportunities for direct response marketers to reach consumers...More>>

Article
Piracy and Counterfeiting Move to the Front Burner   1 Mar, 2012

The early weeks of 2012 may go down in history as the great awakening to piracy and counterfeiting...More>>

Article
Deciphering the QR Code   1 Mar, 2012

Direct response is all about getting consumers to take action. Pick up the phone, visit a website,...More>>





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