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Article
Media Zone: A Better 2013 Beckons DR Marketers   1 Dec, 2012

It’s been a challenging year for DR marketers, as 2012 started off with overpriced media and...More>>

Article
Retail Outlet: Your Product, Your Claims: Retailers Measure Their Responsibility   1 Nov, 2012

We all know the story: products on TV have historically made very strong claims and many end up...More>>

Article
All in the Family   1 Jul, 2012

Something interesting is happening in direct response: the torch is being passed. Now the children...More>>

Article
Support Services: Free or Fast? Or Both   1 Jul, 2012

Free or Fast? Or Both? When Deion Sanders joined the Dallas Cowboys in the mid-1990s, owner...More>>

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Media Zone: Why Mobile + DRTV = Success   1 Jul, 2012

Five reasons why DRTV and mobile make such a great pair.More>>

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Legal Review: Spokeo's Data Broker Business Model Results in First-of-Its-Kind FTC Action   1 Jul, 2012

On June 12, the Federal Trade Commission (FTC) leveled an $800,000 civil penalty against Spokeo...More>>

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Retail Outlet: In-Store Promotions: Deductions and Surprises   1 Jun, 2012

It’s a well-known fact that smart entrepreneurs learn more from their failures than their...More>>

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DRMA Spotlight: New Digs, but the Same Commitment to Excellence   1 Jun, 2012

The incredible attention to detail at the Inter/Media Group of Companies’® brand new home office...More>>

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Legal Review: FTC Sets New Standards for Negative Option Disclosures   1 Jun, 2012

Companies who market negative-option offers online or by telephone should pay very close attention...More>>

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Legal Spotlight: Countering the Counterfeiters   1 May, 2012

They say imitation is the sincerest form of flattery. But when that imitation costs DRTV...More>>





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