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Article
Field Reports   1 Apr, 2013

As Irvington, N.Y.-based Lockard & Wechsler Direct (L&W) reaches its 20th anniversary this year,...More>>

Article
Guest Opinion: How to Win Over Dual-Screen Consumers   1 Mar, 2013

Herbert Krugman first formalized the notion that television advertising is a medium that requires...More>>

Article
Legal Review: CIPA Class Actions Losing Favor With Judges   1 Mar, 2013

The Ninth Circuit Court of Appeals’ recent ruling in Faulkner v. ADT may appear, at first, to be...More>>

Article
Retail Outlet: Pricing DR Products for Retail: Know Your Audience   1 Mar, 2013

Having survived the fiscal cliff of 2012, we are all optimistically looking forward to a stronger...More>>

Article
Support Services: The Dreaded Chargeback Article   1 Mar, 2013

In today’s economy, the words you hear resonating from every marketer are, “How do I keep my...More>>

Article
Media Zone: DRTV: The Ultimate Brand Re-Energizer   1 Mar, 2013

Brand advertisers may think they have it “in the bag” when it comes to consumer engagement,...More>>

Article
Legal Review: Robocall, DNC Violations May Annoy FTC More Than the Average Consumer   1 Jan, 2013

In December, the Federal Trade Commission (FTC) announced its 100th “Do Not Call” enforcement...More>>

Article
Media Zone: We Want Our HDTV Ads!   1 Jan, 2013

High definition has changed the way viewers watch TV and the way DRTV producers make and format...More>>

Article
Field Reports - January 2013   1 Jan, 2013

DRMA Member of the Year. Response Magazine and the Direct Response Marketing Alliance (DRMA)...More>>

News
Icon Media Direct’s Nancy Lazkani Wins DRMA Member of the Year   19 Dec, 2012

NEW YORK – Response Magazine and the Direct Response Marketing Alliance (DRMA) salutes Nancy...More>>





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