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Article
Guest Opinion: What Is the Richest Target Audience of All?   1 Oct, 2013

Which generation represents 35 percent of the U.S. market, yet accounts for 40 percent of consumer...More>>

Article
Media Zone: Research and Tactics Key to Navigating Media Landscape   1 Oct, 2013

Most national TV media is sold quarterly to branded advertisers via the upfront. After the upfront...More>>

Article
Media Zone: Are You Missing Out on the Second Screen?   1 May, 2013

Successfully delivering TV advertising messages isn’t easy these days, what with the...More>>

Article
Guest Opinion: Don’t Test Whispers   1 Apr, 2013

DRTV campaigns draw tremendous strength and power from the ability to measure phone and Web...More>>

Article
Support Services: Navigating the Minefields of Shipping to Retail   1 Apr, 2013

Following are several frequently asked questions we hear from marketers about shipping specifically...More>>

Article
Media Zone: Finding the Right Opportunities in 2Q Media   1 Apr, 2013

First-quarter 2013 has been challenging from an inventory clearance perspective. According to...More>>

Article
Field Reports   1 Apr, 2013

As Irvington, N.Y.-based Lockard & Wechsler Direct (L&W) reaches its 20th anniversary this year,...More>>

Article
Guest Opinion: How to Win Over Dual-Screen Consumers   1 Mar, 2013

Herbert Krugman first formalized the notion that television advertising is a medium that requires...More>>

Article
Legal Review: CIPA Class Actions Losing Favor With Judges   1 Mar, 2013

The Ninth Circuit Court of Appeals’ recent ruling in Faulkner v. ADT may appear, at first, to be...More>>

Article
Retail Outlet: Pricing DR Products for Retail: Know Your Audience   1 Mar, 2013

Having survived the fiscal cliff of 2012, we are all optimistically looking forward to a stronger...More>>





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