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Article
Media Zone: Seeing the Forest Despite the Trees   1 Dec, 2013

I founded Atomic Direct in 1998 to pursue a DRTV future that retailers now call “omnichannel,”...More>>

General Info
Tony Little November 2013 video   7 Nov, 2013

Tony Little November 2013 videoMore>>

Article
Legal Review: Advertisers Go Native; FTC and NAD Pay Attention   1 Nov, 2013

There is no doubt that “native advertising” is the hottest trend for large brands advertising...More>>

Article
Going Mobile: Tapping the Mobile Video Ad Goldmine   1 Nov, 2013

Smart marketers usually can’t bring themselves to ignore 2 billion guaranteed ad views, but...More>>

Article
Guest Opinion: What Is the Richest Target Audience of All?   1 Oct, 2013

Which generation represents 35 percent of the U.S. market, yet accounts for 40 percent of consumer...More>>

Article
Media Zone: Research and Tactics Key to Navigating Media Landscape   1 Oct, 2013

Most national TV media is sold quarterly to branded advertisers via the upfront. After the upfront...More>>

Article
Media Zone: Are You Missing Out on the Second Screen?   1 May, 2013

Successfully delivering TV advertising messages isn’t easy these days, what with the...More>>

Article
Guest Opinion: Don’t Test Whispers   1 Apr, 2013

DRTV campaigns draw tremendous strength and power from the ability to measure phone and Web...More>>

Article
Support Services: Navigating the Minefields of Shipping to Retail   1 Apr, 2013

Following are several frequently asked questions we hear from marketers about shipping specifically...More>>

Article
Media Zone: Finding the Right Opportunities in 2Q Media   1 Apr, 2013

First-quarter 2013 has been challenging from an inventory clearance perspective. According to...More>>





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