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Article
Bridging the Gap    1 Sep, 2009

A few months ago, Mal Karlin's New York-based DR agency was hired by a general advertising firm to...More>>

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Esurance's Rise Is Driven by DR    1 Sep, 2009

"Esurance was built on the direct response marketing channels of search engine marketing and...More>>

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Is Online Video Living Up to the Hype?   1 Jun, 2009

Members of Response's Editorial Advisory Board see a possibly breathtaking medium for direct...More>>

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Partnering for Success   1 May, 2009

It makes Robert Yallen's day when a marketer calls his company, desperate for help in picking up...More>>

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Hanging Around the Home   1 Mar, 2009

The country is in a recession and all households are cutting back on travel and entertainment...More>>

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Is Branding Dead?   1 Jan, 2009

Provocative question, isn't it? Yes, 10 years ago, one could have never asked such a question with...More>>

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Do We Have a Bidder? Google TV Ads Wants You   1 Dec, 2008

If there's a way to put it graphically, I'd say it's best described as Google ♥...More>>

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Piecing It Together   1 Sep, 2008

Time was that traditional agencies saw their DRTV cousins as threats, lurking in the wings ready to...More>>

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Brokering the Best Time   1 Jun, 2008

Throughout the history of direct response television, perhaps no word sets the media part of the...More>>





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