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Article
Legal Review: Bad Diet Ads - The Fat That the FTC Wants Media to Trim   1 Jan, 2014

It should come as no surprise to marketers that the Federal Trade Commission (FTC) has a soft spot...More>>

Article
Media Zone: Are You Really Measuring Your Social Media Performance?   1 Jan, 2014

If there’s one thing about DRTV marketers, they know and understand the value of measurement,...More>>

Article
Retail Outlet: Asking the Right Questions: Ignoring Good Advice   1 Dec, 2013

How many times have you thought, “I wish I could ask an expert for advice,” on a specific...More>>

Article
Media Zone: Seeing the Forest Despite the Trees   1 Dec, 2013

I founded Atomic Direct in 1998 to pursue a DRTV future that retailers now call “omnichannel,”...More>>

General Info
Speakers | Response Expo   22 Nov, 2013

This page is created to list all speakers.More>>

General Info
Tony Little November 2013 video   7 Nov, 2013

Tony Little November 2013 videoMore>>

Article
Legal Review: Advertisers Go Native; FTC and NAD Pay Attention   1 Nov, 2013

There is no doubt that “native advertising” is the hottest trend for large brands advertising...More>>

Article
Going Mobile: Tapping the Mobile Video Ad Goldmine   1 Nov, 2013

Smart marketers usually can’t bring themselves to ignore 2 billion guaranteed ad views, but...More>>

Article
Guest Opinion: What Is the Richest Target Audience of All?   1 Oct, 2013

Which generation represents 35 percent of the U.S. market, yet accounts for 40 percent of consumer...More>>

Article
Media Zone: Research and Tactics Key to Navigating Media Landscape   1 Oct, 2013

Most national TV media is sold quarterly to branded advertisers via the upfront. After the upfront...More>>





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