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Article
Legal Review: When the Party’s Over, It Pays to Understand Bankruptcy   1 May, 2014

No one wants to talk about bankruptcy, but in a volatile industry like direct response, it’s...More>>

Article
Support Services: Balancing Speed and Costs Means Happier Customers, Improved Profitability   1 May, 2014

The days of “allow 4-6 weeks for delivery” are gone. Unless you have been stuck on a deserted...More>>

Article
Media Zone: The New Kids on the Block: Using Smartphone Apps to Sell DRTV Products   1 May, 2014

For an industry that’s talked about consumers ordering dresses literally off the backs of their...More>>

Article
Legal Review: The Dark Side of the Dune   1 Mar, 2014

Last year, one of my favorite television commercials consisted of a YouTube-style video (complete...More>>

Article
Retail Outlet: Prospecting for Retailers — Looking for Golden Opportunities   1 Mar, 2014

Back in the days of the California Gold Rush (1848–1855), prospectors came from all over the...More>>

Article
Media Zone: Remarketing Stretches Your Campaign Dollars   1 Mar, 2014

In the offline advertising world, “frequency” — or, the concept that a consumer must see an...More>>

Article
The FTC's 'Operation Failed Resolution': A Behind-the-Scenes Look   1 Feb, 2014

With four enforcement actions in January, the Federal Trade Commission (FTC) launched “Operation...More>>

Article
Legal Review: Bad Diet Ads - The Fat That the FTC Wants Media to Trim   1 Jan, 2014

It should come as no surprise to marketers that the Federal Trade Commission (FTC) has a soft spot...More>>

Article
Media Zone: Are You Really Measuring Your Social Media Performance?   1 Jan, 2014

If there’s one thing about DRTV marketers, they know and understand the value of measurement,...More>>

Article
Retail Outlet: Asking the Right Questions: Ignoring Good Advice   1 Dec, 2013

How many times have you thought, “I wish I could ask an expert for advice,” on a specific...More>>





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