Successfully delivering TV advertising messages isn’t easy these days, what with the...More>>

DRTV campaigns draw tremendous strength and power from the ability to measure phone and Web...More>>

Following are several frequently asked questions we hear from marketers about shipping specifically...More>>

First-quarter 2013 has been challenging from an inventory clearance perspective. According to...More>>

As Irvington, N.Y.-based Lockard & Wechsler Direct (L&W) reaches its 20th anniversary this year,...More>>

Herbert Krugman first formalized the notion that television advertising is a medium that requires...More>>

The Ninth Circuit Court of Appeals’ recent ruling in Faulkner v. ADT may appear, at first, to be...More>>

Having survived the fiscal cliff of 2012, we are all optimistically looking forward to a stronger...More>>

In today’s economy, the words you hear resonating from every marketer are, “How do I keep my...More>>

Brand advertisers may think they have it “in the bag” when it comes to consumer engagement,...More>>