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Response Advisors Forum: Entering the ‘Omnichannel’ Era   1 Jan, 2015

For anyone who’s spent any appreciable time in the marketing world, the seemingly constant debuts...More>>

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Legal Review: The Year in Review: FTC Enforcement Trends   1 Dec, 2014

While many consumers kicked off 2014 with a renewed resolve to get into shape, lose weight or...More>>

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Media Zone: Is Your Campaign Optimized for Today’s Second Screen Reality?   1 Dec, 2014

According to Nielsen, 84 percent of consumers are using gadgets such as smartphones or tablets...More>>

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Legal Review: FTC’s Bold Face Announcement Takes on Ads’ Fine Print   1 Nov, 2014

Fine-print disclosures are everywhere. From pharmaceutical ads in publications like The New Yorker...More>>

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Media Zone: How to Develop and Leverage a DRTV-Pinterest Connection   1 Nov, 2014

When the word Pinterest comes up in conversation these days, the image of direct response...More>>

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Media Zone: Leveraging Micro-Videos in the Direct Response Arena   1 Sep, 2014

Just when you thought consumers’ attention spans couldn’t possibly get any shorter, they did....More>>

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Personable, Proactive, Powerful   1 Sep, 2014

“We are clearer now about our responsibility to meet the future than ever before,” says Greg...More>>

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Legal Review: After POM/Coca-Cola Decision, Some Claims Aren’t Worth the Squeeze   1 Jul, 2014

A recent U.S. Supreme Court decision in POM Wonderful v. Coca-Cola has opened a potential new...More>>

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Media Zone: 30 Years of DRTV   1 Jul, 2014

Thirty years ago last month — June 1984 — the Federal Communications Commission (FCC)...More>>

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Legal Review: FTC Hits Green Coffee Marketers With a Trifecta of Charges   1 Jun, 2014

The Federal Trade Commission (FTC) recently dealt another blow against marketers attempting to...More>>





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