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Legal Review: After POM/Coca-Cola Decision, Some Claims Aren’t Worth the Squeeze   1 Jul, 2014

A recent U.S. Supreme Court decision in POM Wonderful v. Coca-Cola has opened a potential new...More>>

Article
Media Zone: 30 Years of DRTV   1 Jul, 2014

Thirty years ago last month — June 1984 — the Federal Communications Commission (FCC)...More>>

Article
Legal Review: FTC Hits Green Coffee Marketers With a Trifecta of Charges   1 Jun, 2014

The Federal Trade Commission (FTC) recently dealt another blow against marketers attempting to...More>>

Article
Legal Review: When the Party’s Over, It Pays to Understand Bankruptcy   1 May, 2014

No one wants to talk about bankruptcy, but in a volatile industry like direct response, it’s...More>>

Article
Support Services: Balancing Speed and Costs Means Happier Customers, Improved Profitability   1 May, 2014

The days of “allow 4-6 weeks for delivery” are gone. Unless you have been stuck on a deserted...More>>

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Media Zone: The New Kids on the Block: Using Smartphone Apps to Sell DRTV Products   1 May, 2014

For an industry that’s talked about consumers ordering dresses literally off the backs of their...More>>

Article
Legal Review: The Dark Side of the Dune   1 Mar, 2014

Last year, one of my favorite television commercials consisted of a YouTube-style video (complete...More>>

Article
Retail Outlet: Prospecting for Retailers — Looking for Golden Opportunities   1 Mar, 2014

Back in the days of the California Gold Rush (1848–1855), prospectors came from all over the...More>>

Article
Media Zone: Remarketing Stretches Your Campaign Dollars   1 Mar, 2014

In the offline advertising world, “frequency” — or, the concept that a consumer must see an...More>>

Article
The FTC's 'Operation Failed Resolution': A Behind-the-Scenes Look   1 Feb, 2014

With four enforcement actions in January, the Federal Trade Commission (FTC) launched “Operation...More>>





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