They say imitation is the sincerest form of flattery. But when that imitation costs DRTV professionals thousands — sometimes millions — in sales (not to mention the headaches), to hell with flattery. Something needs to be fixed.More>>

A recent California appellate court decision, Balsom v. Trancos, has serious implications for companies — and their service providers — using commercial E-mail to market products and services. The ruling requires that commercial E-mails sent from or received in California must contain in the...More>>

There comes a time in every DRTV product’s lifecycle when the big question arises: “Is now the right time to leverage beyond a single product?” One look around the industry reveals a high number of goods that started out with a single idea. Pillow Pets, OxiClean, Proactiv Solution and Space...More>>

Talk to Nielsen about Sigma DRTV and Radio Tracking at Response Expo 2012!More>>

BURLINGTON, Wis. – A lot of big names in the direct response industry like to boast they’ve been part of the game since the beginning, but when you’re the company who’s been around long enough to have snagged the URL www.DRTV.com, you just might have a few more bragging rights on your side.More>>

The Web has long been a hotbed for companies that sell direct to consumers. Using their own corporate websites, landing pages, and other methods, marketers were quick to tap into this budding sales opportunity and use it to augment their TV, print, offline retail, and/or radio efforts. As online...More>>

Social media marketing offers unique opportunities for direct response marketers to reach consumers in a highly targeted way. Given how heavily DR marketers have relied upon consumer testimonials, opinions and reviews of their products, social media marketing is a natural expansion of DR marketing...More>>

The early weeks of 2012 may go down in history as the great awakening to piracy and counterfeiting issues. However, the issues created by pirates and counterfeiters were not the topic du jour. Instead, the public and media focused on the issues created by those trying to stop counterfeiting. The...More>>

Direct response is all about getting consumers to take action. Pick up the phone, visit a website, respond to an ad on a mobile phone — these are all responses that direct marketers focus on as they develop campaigns. It just makes sense that quick response (QR) codes would have a place in a DR...More>>

As 2012 gets underway, direct response marketers are faced with another year of challenges, opportunities and change. From a continuing tough economic climate to the promise of a media crunch due to expected record-level campaign spending, marketers and DR industry service providers are seeking to...More>>