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Net Gains

Content as featured in the Net Gains section of Response Magazine.


Article
Net Gains: Vanity Tracking: DRTV Gains Accountability   18 Oct, 2010

Wikipedia tells us that the word “vanity” means an excessive belief in one’s own abilities or...More>>

Article
Net Gains: Using a Hispanic Market Strategy to Increase U.S. Web Sales.   17 Sep, 2010

In the U.S. direct response industry marketplace, we talk about a variety of tactics to increase...More>>

Article
Net Gains: Measuring Social Media   11 Jul, 2010

Face it: Whether or not you need it, think you need it or even quite understand what it means,...More>>

Article
Would You Cancel a Profitable DRTV Infomercial or Spot?   7 May, 2010

Sound like a crazy question? Yes, but that’s exactly what can happen to DRTV media planners who...More>>

Article
Net Gains: The Art of the Tweet: Capturing Leads and Sales in 140 Characters or Less   9 Apr, 2010

Twitter, the popular social networking site where users post 140-character missives about what they...More>>

Article
Net Gains: A Sucker Is Born Every Minute   5 Mar, 2010

When I was a kid, my dad gave me a $20 bill to play three-card monte while on a vacation in New...More>>

Article
Net Gains: It Pays to Effectively Manage Affiliate Programs   5 Feb, 2010

Direct response companies increasingly have incorporated affiliate programs into their marketing...More>>

Article
Net Gains: 4 Steps for True Online Reputation Management   15 Jan, 2010

In March 2006, Chevrolet ran a social media promotion where consumers could create their own ads...More>>

Article
Net Gains: Online Video Is Off the Charts    10 Dec, 2009

According to Steve Burke, Comcast Corp.’s chief operating officer, at the 2009 CTAM Summit,...More>>

Article
Net Gains: Evaluating Your Attribution and Multi-Action Tracking   23 Nov, 2009

Building a plan for your Internet marketing program is often as complex as picking the next hot...More>>





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