In the U.S. direct response industry marketplace, we talk about a variety of tactics to increase sales: upsell, cross-sell and continuity programs are among the most common methods used to increase average order value (AOV), improve media efficiency ratio (MER), and enhance lifetime customer value...More>>

Sound like a crazy question? Yes, but that’s exactly what can happen to DRTV media planners who are not aware of what’s happening on their clients’ Web sites and in their search programs.More>>

To be successful, affiliate marketers need a comprehensive understanding of the myths and realities associated with both model types — cost-per-action (CPA) and cost-per-click (CPC). Both have unique benefits and drawbacks, so trying to compare the results of one method versus the other isn’t...More>>

Wikipedia tells us that the word “vanity” means an excessive belief in one’s own abilities or attractiveness to others. So that must mean the term “vanity tracking” describes People magazine, TMZ and Entertainment Weekly, right?More>>

Twitter, the popular social networking site where users post 140-character missives about what they are doing at a given moment, sees more than 50 million “tweets” — or user posts — per day. It is no wonder then that both large and small businesses are catching on, and using Twitter to...More>>

When I was a kid, my dad gave me a $20 bill to play three-card monte while on a vacation in New York. For those not familiar with the game, you are lured into a sense of false confidence that you can find the queen of hearts while three cards are being thrown around a table (a type of shell game)....More>>

In March 2006, Chevrolet ran a social media promotion where consumers could create their own ads for the new Tahoe. Anti-SUV activists took up the call, creating ads that portrayed the Tahoe as a gas-guzzling monstrosity that caused global warming and destroyed the environment. These negative ads...More>>

According to Steve Burke, Comcast Corp.’s chief operating officer, at the 2009 CTAM Summit, “Online video consumption is off the charts.” And he’s right. Today, 168 million people — 84 percent of Americans online — watch an average of 10 hours of online video per month.More>>

Building a plan for your Internet marketing program is often as complex as picking the next hot tech stock to invest in so that you can retire early from your day job. In both cases, the more you know, the better you are able to determine how to spend your money. However, the question that not...More>>

Chances are every time you log on to check your E-mail or visit your Facebook page, you’re hit with it — “A Chance to Win!” Be it an iPad, an HDTV or even a million bucks, you just can’t avoid the barrage of sweepstakes and contests out there today. But while they may be an inconvenience...More>>