We know consumers are multi-tasking. They’re sitting in front of their television sets with...More>>

It’s a well-accepted fact that women overwhelmingly make decisions about purchasing products for...More>>

When TV Makes Search Smarter, Better and More Cost-EffectiveMore>>

It used to be that consumers responded to short-form spots and infomercials by phoning or mailing...More>>

If you run DRTV without a supportive paid search program, it is extremely likely that you’re...More>>

I saw a very compelling DRTV commercial last week. I went online to order it. I was so confused by...More>>

Chances are every time you log on to check your E-mail or visit your Facebook page, you’re hit...More>>

What if I told you that up to 70 percent of DRTV dollars are resulting in consumers going to...More>>

To be successful, affiliate marketers need a comprehensive understanding of the myths and realities...More>>

Wikipedia tells us that the word “vanity” means an excessive belief in one’s own abilities or...More>>