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Media Zone

Media experts cover all the bases of your campaign's media planning and buying.

Media Zone: DRTV Agencies Are More Relevant Than Ever   1 Nov, 2010

The average person wouldn’t go to family practitioner for heart surgery, nor would he or she call...More>>

Media Zone: WebM: A Game Changer for Online Video   17 Sep, 2010

Online video is just plain hot. Marketers from all corners of the business world are combining...More>>

Media Zone: Imagining a Direct Response iPad App   11 Jul, 2010

For advertisers, the debate about whether Apple’s iPad provides superior experiences to its...More>>

Media Zone:Holding the Mirror up to TV Everywhere   11 Jun, 2010

TV Everywhere — the buzz behind cable’s new approach to multi-platform video — is cropping...More>>

DRTV: Unconventional Recessionary Wisdom   7 May, 2010

I have written often of DRTV’s effectiveness during economic recessions, because (unfortunately)...More>>

Media Zone: It’s Just Testing   9 Apr, 2010

During the 30 years that I’ve been in the DRTV business, one thing has stayed the same: everyone...More>>

Media Zone: Understanding the Three Ds of 3DRTV   5 Mar, 2010

Admit it: ever since “Star Trek” rebooted with the first of its “Next Generations,” you...More>>

Media Zone: Per-Call, Per-Lead, Per-Sale — Which is Most Effective?   5 Feb, 2010

I was deep in conversation with a prospective client when he asked me a question only two other...More>>

Media Zone: Channeling Miss Cleo   15 Jan, 2010

I never was a fan of Miss Cleo and the Psychic Readers Network. I found it improbable you could...More>>

Media Zone: The Best Click-to-Buy App: Boosting DRTV’s Profile   20 Nov, 2009

Media Zone: The Best Click-to-Buy App: Boosting DRTV’s ProfileMore>>

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